The case study is based on an article about Pataka Tea Co., Ltd. (PT) - Reassessing the External Environment. The first two pics of the case study were posted in another question Assignment Questions As of May 2018, what challenges had PT faced in recent years? Assess the factors in the internal and external environment that led to those challenges? Analyze the industry competition conditions that PT faced. Identify the key external factors that affected PT’s strategic decision. Develop a SWOT Analysis for PT to help King develop his strategy. Indicate how each of elements from the four (4)components from your SWOT, can be used to enhance PT’s competitive advantage. Each component of your SWO must have at least three (3) elements If you were Phillip King, chairman of PT, what recommendations – at least four (4), would you make to improve company performance and address the challenges you outlined in question 1. Provide clear justifications for your reasons.
The case study is based on an article about Pataka Tea Co., Ltd. (PT) - Reassessing the External Environment. The first two pics of the case study were posted in another question Assignment Questions As of May 2018, what challenges had PT faced in recent years? Assess the factors in the internal and external environment that led to those challenges? Analyze the industry competition conditions that PT faced. Identify the key external factors that affected PT’s strategic decision. Develop a SWOT Analysis for PT to help King develop his strategy. Indicate how each of elements from the four (4)components from your SWOT, can be used to enhance PT’s competitive advantage. Each component of your SWO must have at least three (3) elements If you were Phillip King, chairman of PT, what recommendations – at least four (4), would you make to improve company performance and address the challenges you outlined in question 1. Provide clear justifications for your reasons.
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
Problem 3C
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The case study is based on an article about Pataka Tea Co., Ltd. (PT) - Reassessing the External Environment.
The first two pics of the case study were posted in another question
Assignment Questions
- As of May 2018, what challenges had PT faced in recent years? Assess the factors in the internal and external environment that led to those challenges?
- Analyze the industry competition conditions that PT faced. Identify the key external factors that affected PT’s strategic decision.
- Develop a SWOT Analysis for PT to help King develop his strategy. Indicate how each of elements from the four (4)components from your SWOT, can be used to enhance PT’s competitive advantage. Each component of your SWO must have at least three (3) elements
- If you were Phillip King, chairman of PT, what recommendations – at least four (4), would you make to improve company performance and address the challenges you outlined in question 1. Provide clear justifications for your reasons.
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