The bargaining power of suppliers in the automotive industry is weak because most of them are small players. Only a few of them are significant in size and the threat of forward integration is low. Suppliers have to play according to the rules set by the car brands. The vehicle brands like BMW, Ford, Toyota, and VW, influence the availability of raw materials and often switch from one supplier to another.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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The bargaining power of suppliers in the automotive industry is weak because most of them are small players. Only a few of them are significant in size and the threat of forward integration is low. Suppliers have to play according to the rules set by the car brands. The vehicle brands like BMW, Ford, Toyota, and VW, influence the availability of raw materials and often switch from one supplier to another.

 



 

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