Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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The Aurora Electronics Company has been receiving a lot
of customer complaints and returns of a DVD player that it
manufactures. When a DVD is pushed into the loading
mechanism, it can stick inside and it is difficult to get the
DVD out. Consumers will try to pull the DVD drawer out
with their fingers or pry it out with an object such as a
knife, pencil, or screwdriver, frequently damaging the
DVD or hurting themselves. What are the different costs of
poor quality and costs of quality assurance that might be
associated with this quality problem?

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