The amount of pleasure or satisfaction derived from consumption of a good is called consumer surplus. utility. demand. elasticity.

A large airline provides most of the flights between two particular cities. A new, small start-up airline decides to offer service between these two cities. The large airline immediately slashes prices on this route to the bone, so that the new entrant cannot make any money. After the new entrant has gone out of business, the incumbent firm raises prices again.  We would call the behavior of the large airline...   Group of answer choices   Aggressive marketing   Multi-level marketing   Competitive pricing   Predatory pricing

Discuss about the relationship between markets and technology. For example, Internet makes the information asymmetry disappear. We know more about a resturant even eating there. Be sure to provide examples and proper references.

Describe the concept of a value proposition in the context of business models.

Why might business customers generally be consideredmore rational in their purchasing behavior than ultimateconsumers?

If a firm’s resources and capabilities are costly to imitate because imitating firms may not understand the relationship between the resources and capabilities controlled by a firm and that firm’s competitive advantage, this competitive advantage is said to be protected from imitation by

Compare and contrast the option to make or buy. What factors would one need to consider while making such a decision?

Generally speaking for high frequency low severity events, the optimal risk management strategy is to _________. form a group captive invest in loss prevention purchase insurance engage in passive risk retention

Which of the following refers to a set of benefits that a company promises to deliver to customers to satisfy their needs? Select one: a. What is the budget allocated by your company for research and development?" b. "What is the financial stability of your company?" c. "Why should I buy your brand rather than a competitor's?" d. What are the costs involved in the production of your brand?" e. What is your company's estimated customer equity?"

why 70% of consumers make purchasing decisions to solve their problems. 30% make decisions to gain something.