Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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T/F: Forecasting is a crucial part of operations management to anticipate future demand and plan resources accordingly..
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- body de: A manager wants to choose one of two forecasting alternatives: moving average and exponential smoothing. Each alternative was tested using historical data. The resulting forecast errors for the two are shown in the table. Period (t) Forecasting Errors using Moving Average Forecasting Errors using Exponential Smoothing 1 3 4 2 3 -2 2 -3 3 4 2 -1 5 2 3 (a) Calculate MAD for Moving Average Method and Exponential Smoothing Method (b) Calculate MSE for Moving Average Method and Exponential Smoothing Method 6 4 5 (c) Based on Part (a) and Part (b), which forecasting method (Moving Average or Exponential Smoothing) should be used in this problem? Please explain your reasons.arrow_forwardThe table below shows the sales of widgets (in units) over the past 5 years. Using exponential smoothing with a smoothing constant of 0.2, what is the forecast for next year? The initial forecast (for 5 years ago) was 1,200 units. Forecast: Time Sales 5 years ago 1,140 4 years ago 1,220 3 years ago 1,450 2 years ago 1,090 Last year 1,150 (Do not round intermediate calculations, round your final answer to the nearest whole number.)arrow_forwardData collected on the yearly registrations for a Six Sigma seminar at the Quality College are shown in the following table: Year -1 2 Registrations (000) 5.0 5.0 Year Forecast 4 4.3 This exercise contains only parts a and b. a) Using a 3-year moving average, the forecasted registrations (in thousands) for years 4 through 12 are (round your responses to one decimal place): 5 4.6 4 3 3.0 5 6 6.6 7 8 4 5 6 9 10 6.0 11.0 9.0 7.0 9.0 13.0 16.0 6 7 8.7 8 9 7 9 8.3 b) Using a 3-year weighted moving average in which the registrations in the most recent year are given a weight of 2, and registrations in the other 2 years are each given a weight of 1, the forecasted registrations (in thousands) for years 4 through 12 are (round your responses to one decimal place): Year Forecast 8 10 9.6 9 11 12.6 10 12 15.3 11 11 17.0 12arrow_forward
- whic ah of the following pertains to an efficient supply chain? it deals with innovative products the product life cycle will be short it is worthwhile to invest in good forecasting systems all of the abovearrow_forward53 Can you help me find MSE in this chart?arrow_forwardHi, I need help determining the answer to this Operations Management problem. Thanks!arrow_forward
- ontrast the reactive and proactive approaches to forecasting. Give several examples of types of organizations or situations in which each type is used.arrow_forwardCompare reactive and constructive forecasting methods. Provide some descriptions of styles or scenarios for each form of organisation.arrow_forwardThere are two major ways of gaining data for the technology forecast. Which one you prefer using for technology forecasting?arrow_forward
- When Mikayla decided to open a café, she had to decide how much seating she should have in her café so she could rent a large enough space. In order to figure this out, she had to estimate the demand she might have, that is, how many customers she would likely have based on her products and location. Mikayla was: Group of answer choices a) Forecasting b) Production planning c) Managing operations d) Marketingarrow_forwardThe topic of technology forecasting adopts a broad definition that incorporates competitive technical intelligence, foresight, impact assessment, risk assessment, and technology road mapping. Which of these topics is the highest of importance in technology forecasting?arrow_forwardWhat are the advantages and disadvantages of aggregating deman from a forecasting view? Are there other things that should be considered when going from multiple DC (Distribution Centers) to a DC?arrow_forward
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