Tesla, Inc., has rapidly become a stand-out among American car companies. Concepts & Connections 6.3 describes how Tesla has made vertical integration a central part of its strategy. What value chain segments has Tesla chosen to enter and perform internally? How has vertical integration of its ecosystem aided the organization in building competitive advantage? Has vertical integration strengthened its market position? Explain why or why not.
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Tesla, Inc., has rapidly become a stand-out among American car companies. Concepts & Connections 6.3 describes how Tesla has made vertical integration a central part of its strategy. What value chain segments has Tesla chosen to enter and perform internally? How has vertical integration of its ecosystem aided the organization in building competitive advantage? Has vertical integration strengthened its market position? Explain why or why not.
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- TESLA’S VERTICAL INTEGRATION STRATEGYUnlike many vehicle manufacturers, Tesla embraces vertical integration from component manufacturing all the way through vehicle sales and servicing. The majority of the company’s $53.8 billion in 2021 revenue came from electric vehicle sales and leasing, with the remainder coming from servicing those vehicles and selling residential battery packs and solar energy systems. At its core an electric vehicle manufacturer, Tesla uses both backward and forward vertical integration to achieve multiple strategic goals. In order to drive innovation in a critical part of its supply chain, Tesla has invested in a “gigafactory” that manufactures the batteries that are essential for a long-lasting electric vehicle. According to Tesla’s former VP of Production, in-house manufacturing of key components and new parts that require frequent updates has enabled the company to learn quickly and launch new versions faster. Moreover, having closer relationships between…GrabCar had been launched in July 2014 but had not gained any traction. The Grab team was also hesitant to market it much as they were concerned about the potential ire of the taxi drivers. The internal debates carried on—and by the time Grab decided to commit to developing GrabCar (whatthe business would call its second ‘vertical’ or business line after taxis), it had lost about a year to Uber growing its presence in the region. Gill evaluated, “Can you imagine, if we had gone all-in early on, we probably wouldn’t have to fight this war with Uber.” A year later in 2015, Grab set up a separate team to manage GrabCar, a new dedicated team whose sole mission was to grow the vertical. The product and engineering team, which was centralised, started prioritising features in the app that would be beneficial for GrabCar users. One of the key new features of GrabCar was job assignment for drivers. Taxis followed a bidding system that mirrored that of the radio call centres. The jobs were…Tesla, Inc. has rapidly become a stand-out among American car companies. What value chain segments has Tesla chosen to enter and perform internally? How has vertical integration and integration of its ecosystem aided the organization in building a competitive advantage? Has vertical integration strengthened its market position? Explain why or why not?
- Identify the industry life cycle that Tupperware is and suggest the strategies that they can employ as part of their turnaround to remain afloat. Demonstrate the concept of industry life cycle and also identify which phase in tuppeware in and what strategies they should employSynonymous with premium coffee, Starbucks is one of the most admired companies in the world. Over its 30+ years in business, the firm has earned top marks for quality, service, management, innovation, and more. Starbucks was the brainchild of Howard Schultz, who conceived of a chain of Italian-style espresso bars. He served as the firm’s CEO from 1987 to 2000 and again from 2008 to 2017 before turning the position over to Kevin Johnson. Supporting Starbucks’ explosive growth and rise to a top international brand is a business model that works as well today as it always has. Starbucks’ mission is to deliver premium quality coffee, other beverages, and prepared foods to a young, relatively wealthy, primarily urban demographic who view the firm’s coffee and other products as an affordable luxury. The firm’s products are delivered mostly in inviting, contemporary locations that provide a “third place” (aside from home and work) for customers to relax in, and also through partnerships, such…Case: 401 GamesLinks to an external site. Complete study questions. What is/are the major decision(s) facing John Park? Examine 401 Games and its marketing. Is it a successful business? Provide quantitative and qualitative support for your answer. Who are 401 Games customers? What methods of segmentation could 401 Games use? How well have they penetrated their target market? Why? Who are 401 Games direct and indirect competitors? How competitive is this industry? Are there any general trends or changes you anticipate for this industry? What is John’s current product mix? What are the options to change that in the future? What is John’s current pricing strategy? Should he change it? Why? What about his place/distribution strategy? What options does he have? What are John’s promotion activities? What else could he do? How effective would that be? What options are available to John to grow and manage his business? How does each option fit with 401 Games, the competitive situation, and…
- Synonymous with premium coffee, Starbucks is one of the most admired companies in the world. Over its 30+ years in business, the firm has earned top marks for quality, service, management, innovation, and more. Starbucks was the brainchild of Howard Schultz, who conceived of a chain of Italian-style espresso bars. He served as the firm’s CEO from 1987 to 2000 and again from 2008 to 2017 before turning the position over to Kevin Johnson. Supporting Starbucks’ explosive growth and rise to a top international brand is a business model that works as well today as it always has. Starbucks’ mission is to deliver premium quality coffee, other beverages, and prepared foods to a young, relatively wealthy, primarily urban demographic who view the firm’s coffee and other products as an affordable luxury. The firm’s products are delivered mostly in inviting, contemporary locations that provide a “third place” (aside from home and work) for customers to relax in, and also through partnerships, such…Synonymous with premium coffee, Starbucks is one of the most admired companies in the world. Over its 30+ years in business, the firm has earned top marks for quality, service, management, innovation, and more. Starbucks was the brainchild of Howard Schultz, who conceived of a chain of Italian-style espresso bars. He served as the firm’s CEO from 1987 to 2000 and again from 2008 to 2017 before turning the position over to Kevin Johnson. Supporting Starbucks’ explosive growth and rise to a top international brand is a business model that works as well today as it always has. Starbucks’ mission is to deliver premium quality coffee, other beverages, and prepared foods to a young, relatively wealthy, primarily urban demographic who view the firm’s coffee and other products as an affordable luxury. The firm’s products are delivered mostly in inviting, contemporary locations that provide a “third place” (aside from home and work) for customers to relax in, and also through partnerships, such…Synonymous with premium coffee, Starbucks is one of the most admired companies in the world. Over its 30+ years in business, the firm has earned top marks for quality, service, management, innovation, and more. Starbucks was the brainchild of Howard Schultz, who conceived of a chain of Italian-style espresso bars. He served as the firm’s CEO from 1987 to 2000 and again from 2008 to 2017 before turning the position over to Kevin Johnson. Supporting Starbucks’ explosive growth and rise to a top international brand is a business model that works as well today as it always has. Starbucks’ mission is to deliver premium quality coffee, other beverages, and prepared foods to a young, relatively wealthy, primarily urban demographic who view the firm’s coffee and other products as an affordable luxury. The firm’s products are delivered mostly in inviting, contemporary locations that provide a “third place” (aside from home and work) for customers to relax in, and also through partnerships, such…
- List all of Apple's current product diversifications.Synonymous with premium coffee, Starbucks is one of the most admired companies in the world. Over its 30+ years in business, the firm has earned top marks for quality, service, management, innovation, and more. Starbucks was the brainchild of Howard Schultz, who conceived of a chain of Italian-style espresso bars. He served as the firm’s CEO from 1987 to 2000 and again from 2008 to 2017 before turning the position over to Kevin Johnson. Supporting Starbucks’ explosive growth and rise to a top international brand is a business model that works as well today as it always has. Starbucks’ mission is to deliver premium quality coffee, other beverages, and prepared foods to a young, relatively wealthy, primarily urban demographic who view the firm’s coffee and other products as an affordable luxury. The firm’s products are delivered mostly in inviting, contemporary locations that provide a “third place” (aside from home and work) for customers to relax in, and also through partnerships, such…While terms such as “hyper competitive” or “fast moving” have been around for a number of years, the speed of change—at the customer and competitor level—is accelerating at unprecedented levels. At the customer level, this is reflected in “location-based” marketing based on mobile apps, real-time tracking of customer behavior, and continual advancement of new, nimbler competition. For many industries, at the heart of this change are smart products, smart applications and interconnected devices as well as an increasing willingness of firms to develop ecosystems of partners rather than go it alone. In many industries, the new and nimbler competition may be from firms based in second-world or even emerging economies. What are the implications of dealing with such non-traditional competitors? Conversely, the biggest growth opportunities for many firms are in emerging marketplaces, with unfamiliar customer needs, channel structures and even institutional set-ups and political systems. What…