Taimur has spent the last twenty years working his way up the corporate ladder. He started working for the local sporting goods supplier right out of college and is currently the Director of Marketing. He has been hearing that the company is not doing very well and layoffs could occur. This is causing him stress and worry during his daily work. He has tried to stay focused, but his emotional mood is not getting any better. Over the past weekend, he ran into a co-worker who was also laid off over six months ago. He painted a horrific image of the job market, which further panicked Taimur. He tried to get reassurance (guarantee) from his boss about his job security, but she just seemed to give him the runaround. Taimur's quality of work is slipping, and he is preoccupied with his job security. He spends most of his time worrying and has been sick from stress multiple times in the past month. Question: Do you think in the above scenario Taimur is experiencing cognitive dissonance? Why or why not?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Taimur has spent the last twenty years working his way up the corporate ladder. He started working for the local sporting goods supplier right out of college and is currently the Director of Marketing. He has been hearing that the company is not doing very well and layoffs could occur. This is causing him stress and worry during his daily work. He has tried to stay focused, but his emotional mood is not getting any better. Over the past weekend, he ran into a co-worker who was also laid off over six months ago. He painted a horrific image of the job market, which further panicked Taimur. He tried to get reassurance (guarantee) from his boss about his job security, but she just seemed to give him the runaround. Taimur's quality of work is slipping, and he is preoccupied with his job security. He spends most of his time worrying and has been sick from stress multiple times in the past month.

Question: Do you think in the above scenario Taimur is experiencing cognitive dissonance? Why or why not?

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