Read the following and Answer the questions that follow:Covid 19 disease outbreak was indeed a global disaster. This pandemic forced for a change inconsumer behavior in almost all the market sectors. The Botswana local restaurant brand ‘TheBraai Place’ had just hit the market to compete with the established international brands likeNandos and others when this disease outbreak hit the world by storm. As a result, consumers wereforced to stop from going out to the restaurant but had to rely more on placing their food ordersonline and they be delivered by the restaurant to the customer’s homes. Something that seriouslycame as a challenge to the local brand that was just gaining its momentum. It had to re-strategizeand employ new ways of adapting to this compelling situation where customers orders were nowonly received, paid for and prepared through an online system. An urgent need for a revampedwebsite, order application system as well as a secure online payment method was what they neededsince all the competitors had also responded to such new market demands. The Braai Place comesto you as they heard that you recently graduated from university and you could be their lifelinewith such a challenge. They request that you educate them on the different types of attractors thatare normally used to appeal to online customers and this list that you give in your presentationsnames the following: the entertainment park; the archive; exclusive sponsorship; the town hall; theclub; the gift shop; the freeway intersections or portals; and the customer service centre. In their desperate situation, they humbly plead with you to describe in detail and where possibledemonstrate through the use of example(s) any of the four (4) attractors listed here.
Read the following and Answer the questions that follow:
Covid 19 disease outbreak was indeed a global disaster. This pandemic forced for a change in
consumer behavior in almost all the market sectors. The Botswana local restaurant brand ‘The
Braai Place’ had just hit the market to compete with the established international brands like
Nandos and others when this disease outbreak hit the world by storm. As a result, consumers were
forced to stop from going out to the restaurant but had to rely more on placing their food orders
online and they be delivered by the restaurant to the customer’s homes. Something that seriously
came as a challenge to the local brand that was just gaining its momentum. It had to re-strategize
and employ new ways of adapting to this compelling situation where customers orders were now
only received, paid for and prepared through an online system. An urgent need for a revamped
website, order application system as well as a secure online payment method was what they needed
since all the competitors had also responded to such new market demands. The Braai Place comes
to you as they heard that you recently graduated from university and you could be their lifeline
with such a challenge. They request that you educate them on the different types of attractors that
are normally used to appeal to online customers and this list that you give in your presentations
names the following: the entertainment park; the archive; exclusive sponsorship; the town hall; the
club; the gift shop; the freeway intersections or portals; and the customer service centre.
In their desperate situation, they humbly plead with you to describe in detail and where possible
demonstrate through the use of example(s) any of the four (4) attractors listed here.
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