Suppose you are working as a business analyst for a company’s e-commerce website for a manufacturer or retailer (of your choice). Analyze the balance between partnering with portals and providing equivalent services from your own independent website.

Suppose you are working as a business analyst for a company’s e-commerce website for a manufacturer or retailer (of your choice). Analyze the balance between partnering with portals and providing equivalent services from your own independent website.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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