Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Suppose you are working as a business analyst for a company’s e-commerce website for a manufacturer or retailer (of your choice). Analyze the balance between partnering with portals and providing equivalent services from your own independent website.
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- a) Assume you own an online business, you can choose whether your customers would have to pay before delivery, after delivery or part payment before delivery. All variants have their merits and demerits for you as a business owner. Assume that you can select only one of the three options. Which one would you opt for? Justify your answer.b) Discuss the types of business processes that are well suited for electronic commerce?arrow_forwardNowadays, the majority of companies develop their own website to promote their products and make sales. In your opinion, what are the main aspects of website pages that companies must consider during the website design to attract customers to use their websites?arrow_forwardLook for companies that have gone beyond online commerce to build an e-business environment in order to carry out business-related activities and operations utilising information technology and networks. The company's e-business operations may be summarised in a few sentences.arrow_forward
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