Suppose you are going to try to convince a group of devoted Macintosh computer users to switch to Windows-based computers. Assuming that the Macintosh users know a bunch about Mac computers and are skeptical about IBM computers, which of the following would increase the likelihood of you persuading the Macintosh users to switch to Windows-based computers? 1 Give a two-sided appeal, first noting the benefits of Macintosh computers, then focusing on the positives of IBM computers. 2 Put them in a sad mood, which will make them easier to persuade. 3 Give a one-sided appeal, focusing on benefits of IBM computers. 4 Use a large number of weak arguments

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