Ciccarelli: Psychology_5 (5th Edition)
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN: 9780134477961
Author: Saundra K. Ciccarelli, J. Noland White
Publisher: PEARSON
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Question

Suppose you are going to try to convince a group of devoted Macintosh computer users to switch to Windows-based computers. Assuming that the Macintosh users know a bunch about Mac computers and are skeptical about IBM computers, which of the following would increase the likelihood of you persuading the Macintosh users to switch to Windows-based computers?

1 Give a two-sided appeal, first noting the benefits of Macintosh computers, then focusing on the positives of IBM computers.

2 Put them in a sad mood, which will make them easier to persuade.

3 Give a one-sided appeal, focusing on benefits of IBM computers.

4 Use a large number of weak arguments.

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