Suppose that your local coffee shop estimates earning the following revenue from customers for the next five years: 194, 301, 392, 501, 580. The business will face the following costs over the same five years to service the customers: 51, 39, 30, 19, 12. There is a one-time cost of $ 1,050 to acquire the customers. Assume a 100% retention rate of the customers and no discounting of future profit. What is the customer lifetime value over the five-year period? Round answer to the nearest whole number.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Suppose that your local coffee shop estimates earning the following revenue from customers for the next five years: 194, 301, 392, 501, 580.

The business will face the following costs over the same five years to service the customers: 51, 39, 30, 19, 12.

There is a one-time cost of $ 1,050 to acquire the customers. Assume a 100% retention rate of the customers and no discounting of future profit.

What is the customer lifetime value over the five-year period? Round answer to the nearest whole number.

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