ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Suppose Eckerd Pharmacy is the only pharmacy in a particular market, but CVS Pharmacy is
thinking about entering the market. Absent entry, Eckerd Pharmacy can maximize profits by
producing a small quantity. However, by producing a large quantity, Eckerd Pharmacy can
attempt to deter entry by reducing prices and, consequently, profits.
Eckerd Pharmacy must choose how much to produce first and then CVS Pharmacy will choose
whether to enter the industry. The strategies and corresponding profits for Eckerd (E) and
CVS Pharmacy (C) are depicted in the decision tree to the right. What is the Nash equilibrium of
the game?
OA Eckerd Pharmacy will choose the small quantity and CVS Pharmacy will not enter
OB. Eckerd Pharmacy will choose the large quantity and CVS Pharmacy will enter.
C. Eckerd Pharmacy will choose the large quantity and CVS Pharmacy will not enter.
OD. Eckerd Pharmacy will choose the small quantity and CVS Pharmacy will enter
Small Quantity,
Large Quantity
U
Enter
Stay Out
Enter
Stay Out
E: $45
C: $45
E: $80
C: SO
E: SO
C-55
E: $66
C: 50
Q
C
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Transcribed Image Text:Suppose Eckerd Pharmacy is the only pharmacy in a particular market, but CVS Pharmacy is thinking about entering the market. Absent entry, Eckerd Pharmacy can maximize profits by producing a small quantity. However, by producing a large quantity, Eckerd Pharmacy can attempt to deter entry by reducing prices and, consequently, profits. Eckerd Pharmacy must choose how much to produce first and then CVS Pharmacy will choose whether to enter the industry. The strategies and corresponding profits for Eckerd (E) and CVS Pharmacy (C) are depicted in the decision tree to the right. What is the Nash equilibrium of the game? OA Eckerd Pharmacy will choose the small quantity and CVS Pharmacy will not enter OB. Eckerd Pharmacy will choose the large quantity and CVS Pharmacy will enter. C. Eckerd Pharmacy will choose the large quantity and CVS Pharmacy will not enter. OD. Eckerd Pharmacy will choose the small quantity and CVS Pharmacy will enter Small Quantity, Large Quantity U Enter Stay Out Enter Stay Out E: $45 C: $45 E: $80 C: SO E: SO C-55 E: $66 C: 50 Q C
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