Q: In the past there was concern about a “productivity paradox” related to IT services. More recently, ...
A: Some sort of information technology is anything that relates to computers and computing (IT). Theref...
Q: Advantages of comply or explain model of corporate governance
A: Corporate governance is the system by which organizations are directed and managed. It influences ho...
Q: explain Opinion leaders and Facilities failures
A: Consumer behavior can be referred to as the study of the buying habits of the potential customers. I...
Q: Some contemporary companies intend to attract both the old and new generations with their old ideas,...
A: Branding is the use of various brand attributes to distinguish the firm from other competitors in th...
Q: it is more important to do the right thing to be effective than to do things right to be efficient ....
A: Effectiveness is very important than efficiency. Effectiveness means doing the right task, completin...
Q: Which ethical approach do you think is the most applicable to justify autonomous or self-driving car...
A: The concept of self driving Cars use sensors and artificial intelligence. They do not have drivers a...
Q: Name and explain at least one area where marketing course will help you perform better at your curr...
A: The areas which requires adequate knowledge of marketing in project management are explained briefly...
Q: Why is professional judgment important in accouting?
A: 1). Reliable financial statements - When a professional judgement is passed in favor of the accounts...
Q: Explain FIVE examples of unethical behavior that always happened within an organization. provide exa...
A: Unethical Behavior - A thought, an action, or conduct that contradicts the principles of ethics and ...
Q: How has consumer shopping behaviour changed when considering pre-pandemic consumer behaviour versus ...
A: Differences in consumers shopping behaviour while considering pre-pandemic and pandemic situations: ...
Q: What uses and functions does Input Accel serve, and how will this be useful to Novartis over the lon...
A: The uses and functions Input Accel serve are discussed as follows-
Q: For Unilever to effectively segment the market at which it aims the Rajah range of products, custome...
A: The five prerequisites of market segmentation that would make customers satisfaction and increase pr...
Q: This is a dimension of entrepreneurial orientation which refers to a firm's willingness to act boldl...
A: answer 1 Entrepreneurial orientation (EO) is a key concept when executives are crafting strategies i...
Q: 2 - Which of the following is not a physical surroundings factor influencing buying decisions? Weat...
A: Physical surrounding factors are temporary effects that affect a customer in his buying decisions. W...
Q: Explain in your own words what a media plan is.
A: Media Plan refers to the process of identifying the media outlets and medium such as conventional te...
Q: Marketing success ingredients are knowledge and the skills to implement marketing management strateg...
A: A showcasing climate is a mix of inner and outer natural powers and factors that impacts the busines...
Q: The most likely strategy to reduce the break-even point should be to 1. Increase fixed costs 2. Decr...
A: Break-Even point refers to a point or situation when a company gets to a state or sales level that i...
Q: . What are the sources of increased profits fromlonger-term customers?
A: Long-term customers are seen as loyal customers by the marketers. The loyal customers are created as...
Q: identify the product life cycle phase that Netflix is in currently and briefly justify your answer.
A: There are 4 phases in the product life cycle. According to the case study, Netflix lies in-
Q: 1. With the presented ideas in the broadcast media what kind of advertisement this video?and how eff...
A: 1. The following is the kind of advertisement represented in the video: The video is inspiring to t...
Q: Explain the levels of marketing strategy
A: A strategy is the set of choices which the person takes to reach towards his goals. These set of cho...
Q: 1. In a scenario where you are creating a product to sell, what are the things that you need to cons...
A: Disclaimer: Since you have asked multiple question, so as per the company guidelines, we can solve o...
Q: Propose four Human Resource practices which consider diversity to determine success of Multinational...
A:
Q: Explain the 7 p's in the maturing stage in the product life cycle of the Blu-ray disc player.
A: There are five stages in the product life cycle that are introduction, growth, maturity, and decline...
Q: present an overview of employment discrimination of Equal Employment Opportunity Commission
A: To treat someone "discriminatory" implies to treat them differently or less favourably for some reas...
Q: Describe how wholesalers add value in the channel of distribution in supply chain management ?
A: Wholesaler - A wholesaler is a market intermediary that acts as a medium between a producer/manufact...
Q: Discuss the different between external versus internal customer
A: Internal customers are individual employee or division who purchases a product, service or informati...
Q: Make a list of at least four features of a well designed service system.
A: INTRODUCTION:- The arrangement of systems and applications within an organisation that are meant to ...
Q: 1) Identify how big is the compliance market. Research whats the global market size and the growth e...
A: A Compliance Market is a market for carbon offsets that's been created specifically to a regulatory ...
Q: Subscription boxes are all the rage these days. Subscribers pay a small fee and receive a box each m...
A: Price is the monetary value which marketer sets on the product and services. They act like psycholog...
Q: lain one example of global marketing phenomena that represents
A: I would like to give you an example of global marketing’s phenomena that will be pandemic. This pand...
Q: Most consumer goods companies seek to achieve market share advantages over their competition. In pur...
A: Trade refers to the sale, and purchase of goods, services, assets, financial securities, factors of ...
Q: Write a summary of 'Core concepts of paid search marketing' by John Gagnon.
A: I watched a talk by John Gagnon, a Bing promotions evangelist, named the "Center Concepts of Paid Se...
Q: Classify the service on Netflix delivers and provide two reasons for your classification
A: Services can be referred to anything which is intangible in its form. Intangibility refers to the in...
Q: Which of the following is NOT stated as one of the needs for marketing research in the course A) Imp...
A: D) is correct answer . Win awards for social responsibility is NOT stated as one of the needs for m...
Q: Which of the following is wrong about sampling bias. i. Longstanding list of respondents in an area....
A: A sampling frame can be defined as the source from where the sample for a research study can be obta...
Q: 'Communicating accross cultures' Gives examples of each High-Context VS. Low Context Sequential VS...
A: Communication - Communication is the art of expression and exchange through which the sender convey...
Q: Describe loyalty status segmentation with the help of example ?
A: The loyalty status segmentation is discussed with the help of example as follows-
Q: What are Deming’s 14 points? Do you think this is still relevant especially in this modern digital a...
A: (a) Dr. Demings developed and introduced 14 principles of management which are explained briefly in ...
Q: What
A: Information and communication technology plays a very important role in the success of the organisat...
Q: Give 1 ethical belief that can be different from each generation (boomers, millennials, gen z)
A: INTRODUCTION:- The Compliance management Initiatives (ECI), a merging of the Ethics Information Cent...
Q: purpose
A: The type of intellectual property document will the brand will sign with the current owners of ZOLA’...
Q: Discuss Porter’s competitive strategies, giving practical examples
A: A strategy is drawn where certain set of choices are made to achieve the goal. A company always have...
Q: What are the top 3 priorities of businesses using social media marketing? Using your social media ex...
A: Social media marketing refers to the method of marketing products and services on the different kind...
Q: 2 Aurelie and Nadine set up the A and N Partnership ten years ago. It 20 people. Demand for these pr...
A: Disclaimer: Since you have posted a question with multiple sub-parts, so as per the company guidelin...
Q: What is the relationship between customersatisfaction, repeat purchases, and committedcustomers?
A: Customer satisfaction refers to the measure of how the product or service meets the expectations of ...
Q: service
A: How can quality of the operations can be improved by knowing the exact demands of the customers and ...
Q: products
A: the answer to this question is least frequently updated products, MacBook Air and Mac Mini.
Q: Which physical spots are more attractive than the others in any business category and why?
A: Physical spots are more attractive than the others in any business category because of the following...
Q: Where can businesses get capital? Why is a company's capital mix so vital?
A: The fundamental wellsprings of financing are held profit, obligation capital, and value capital. Org...
Nofel, the owner of Nofel’s Grocery & Greens, has been running a profitable organic grocery store for many years. However, due to increasing competition from Loblaws, a large chain grocer that has recently opened near his store, he is finding it hard to maintain his sales. Drawing on course content, provide four marketing mix suggestions that would help Nofel compete against Loblaws. Identify the pros and cons of each suggestion you make.
Step by step
Solved in 2 steps
- You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University…Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.Develop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.
- When evaluating different alternatives for a Saturday night outing at afine restaurant, explain the difference between the universal set, theretrieval set, and the evoked set. From which set of alternatives will theconsumer most likely choose the restaurant?You have inherited a land parcel admeasuring 12,000 m² just opposite an ASI monument site, falling within the Airport landing-takeoff funnel and an ONGC gas pipeline passing right below from the centre of the land. What is the possible real estate use of this land? Elaborate your proposal with the concept idea as to what can be done to make this land profitable? Justify your proposal with a believable strategy. Write your marketing pitch in brief. Mention your target customers/users and revenue model with investment exit strategyXYZ Pharmaceutical CompanyThe XYZ company has developed a new vaccine for Covid. The XYZ company placed an advertisement in the Journal of Medicine because it is read by doctors. The goal of the advertisement is to get the doctors to use the vaccine on their patients. Is the XYZ Company using a push or a pull strategy? Explain your answer.The XYZ Company has a commercial on Monday night football with the goal of getting the television viewers to ask their doctors for their vaccine. Is the XYZ Company using a push or a pull strategy? Explain your answer.
- dentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.Develop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.Choose a product, develop a marketing mix, competitve advantage, pricing, media strategy You will need to choose a product that you would like to market: Using the Internet, you will need to develop all of the following: 1: A marketing mix and a competitive advantage for the product 2: A consumer survey designed to help determine the marketing mix and competitive advantage 3: A product line with at least two additional products in your line 4: A pricing strategy, a price, and a rationale explaining the price of each of your products Remember to consider turnover, competition, and elasticity of demand in your strategy 5: A contingency plan in case your product does not sell at the initial price along with a rationale for your plan 6: A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used Remember to specify the advantages of the chosen media, frequency, and continuity to be used
- Problem 1: Identify three product or service categories other than books, video, and music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006), “Ch. 1: The Long Tail,â€Â pp. 15-26.  “Ch. 3: A Short History of the Long Tail,†pp. 41-51, “Ch. 4: The Three Forces of…Hadiya has been hired by ABC Mortgage Brokers Inc. and is in the process of being trained on how to source clients, and the types of marketing that she may use. She had thought that she could create any marketing that she wants, but has been told that she must have it approved by the brokerage. This is because: Select one: O a. She doesn't have a degree in marketing b. FSRA requires her to submit all marketing to her brokerage for approval c. The MBLAA requires her to submit all marketing to her brokerage for approval d. She is representing the brokerageCustomers seek to optimize perceived value. There are several components of value that can be provided via the marketing mix elements. Propose specific product, price, distribution, and promotion strategies for your organization’s offer that could produce a higher perceived value (total value) for the target audience. Justify the value components you used to design a high-value overall strategy.