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What are the key principles and objectives of strategic planning, and how can organizations effectively align their long-term goals with their operational activities?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What are the key principles and objectives of strategic planning, and how can organizations effectively align their long-term goals with their operational activities?

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