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Subject: Introduction to International Business
You are hired as a consultant by Tokyo Inc. to prepare report based on the undermentioned criteria.
Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour and plaintain flour but does not currently operate outside the Caribbean CARICOM region.
You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably ( use Singapore). Note:- Singapore does little farming
Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course.
You will need to keep in mind the domestic realities of the company and its product (s) by conducting a
situation analysis to start. You are also required to suggest an international strategy after an analysis of all
strategies discussed in the course
The following is the format for your report.
Executive Summary
a. Overview of all areas to be addressed in the paper
b. Purpose of the assignment
c. Mention of specifics as discussed in each section of the paper
Background Information
a. Background of the chosen company
b. Detailed information on the product (s)
c. Detailed SWOT Analysis of the company (information on the product (s) must be
included); full sentences must be included
Body
a. Country Analysis of chosen country with links to the product (s) chosen included.
i. Geography, History
ii. Political analysis
iii. Economic analysis
iv. Cultural analysis
1. Hofstede's dimensions must be included as part of the analysis
Mode of Entry Decision Criteria
i. Discussion on the five (5) entry modes as discussed in the course (i.e. • exporting, licensing arrangements, partnering and strategic alliances, acquisitions and establishing new, wholly owned subsidiaries, also known as greenfield venture)
ii. Analysis and rationale of the chosen entry mode for the company and its product
(s) in the selected country (note, the decision criteria must be feasible based on the
country analysis and product (s))
International Strategy Criteria
i. Suggest an international strategy as discussed in the course for the company and
its product (s) in the selected country based on a discussion of all strategies
discussed in the course (note, the selection must be feasible based on the country
analysis and product (s)) Choose from multi-domestic, global, or
transnational (transnational is a combination of multi-domestic and global)
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