strategic leadership on Mark Zuckerberg

Explain what strategic management and planning entail and the benefits.

You are the manager of Canadian markets for Excite Travel, a firm that provides incentivetravel, meeting management and event planning to a range of companies from the tech startup to the Fortune 500. In your department, you have reporting to you two customer serviceagents who work with clients from the design phase to implementation. Anna, the longerserving agent, is great at providing ongoing service to Excite Travel’s established market; herrevenues are about 20% higher than those of the other agent, Maria. Maria, less experiencedthan Anna, has been very effective in bringing onside new clients for the firm and has showna skill for innovation; her revenues have been growing at a faster rate than Anna’s. In a recentcareer discussion, Maria has indicated some impatience with her lack of opportunity at ExciteTravel.Each year, Excite Travel provides an annual bonus to each of its employees. The bonusassigned to each person takes into account not only the revenue produced but also the…

Identify the five components of a strategic plan, and define the importance of each.