Create a marketing plan for Middlesex county college by using the following steps Step 1: Define and Articulatethe Mission, Vision, and ValuesStep 2: Evaluate the Internal andExternal EnvironmentStep 3: Set Organizational orSBU ObjectivesStep 4: Establish the Business PortfolioStep 5: Develop Growth Strategies

Answered: Step 1: Define and Articulate the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Create a marketing plan for Middlesex county college by using the following steps

Step 1: Define and Articulate
the Mission, Vision, and Values
Step 2: Evaluate the Internal and
External Environment
Step 3: Set Organizational or
SBU Objectives
Step 4: Establish the Business Portfolio
Step 5: Develop Growth Strategies

Expert Solution

Step 1

MARKETING PLAN FOR MIDDLESEX COUNTY:

INTRODUCTION -

Middlesex county is a large and diverse region in New Jersey with a rich history, natural beauty, and a thriving economy. This marketing plan aims to increase the visibility and appeal of the county to residents and visitors, with the ultimate goal of boosting economic development and quality of life.