FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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Transcribed Image Text:Starbucks Corporation reported the following geographical segment revenues for a recent
and a prior fiscal year:
Recent Year
Prior Year
(in millions, rounded)
(in millions, rounded)
Americas
$13,293
$11,980
EMEA*
1,217
1,295
China/Asia Pacific
2,396
1,130
Channel Development**
1,731
1,546
Other
526
497
$19,163
$16448
Total
*Europe, Middle East, and Africa
**Sells packaged coffee and teas globally
a. Prepare a horizontal analysis of the segment data using the prior year as the base year.
Round whole percents to one decimal place.
b. Prepare a vertical analysis of the segment data. Round whole percents to one decimal
place.
c. What conclusions can be drawn from your analyses?
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