Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Specify whatever functional area of the firm you're familiar with and describe how Internet technologies are being incorporated into the process development there. To what extent would you be able to provide an example and evaluate its potential economic value? Ensure that you have not just pasted another person's response into your own.
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- Describe how the Internet changes information symmetry in favor of consumers versus sellers.arrow_forwardHow will you distribute your products? How will you ensure your customers can convenientlyexperience your products?arrow_forwardIn what specific ways has the use of internet technology been crucial in the evolution of a certain business function or operation, and how precisely has this come to pass? Could you provide an example and evaluate the product's potential in terms of the value it may potentially bring to the market?arrow_forward
- The Internet, social media, and e-commerce, as well as accompanying computer technologies, will continue to expand in popularity, according to industry experts. What impact will this expansion have on the way businesses connect with their customers in the future?arrow_forwardOne of your friends is contemplating opening food cart near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the 7 Ps. What strategies can you share with your friend to assist in launching the business? Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? What is the difference between a need and a want? How do marketers create wants? Provide examples. Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.arrow_forwardWhat technical benefits may a business experience by selling its products via Amazon rather than its own e-commerce website?arrow_forward
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