Some companies are hesitant to use frequent shopper cardsbecause the data provided could violate the customer’sprivacy. Do you agree or disagree? Why?
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Some companies are hesitant to use frequent shopper cards
because the data provided could violate the customer’s
privacy. Do you agree or disagree? Why?
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- What are the reasons for collecting data from customers? How will we protect that data? What are our responsibilities regarding what we collect, and when does that responsibility become ours?How do CRM analytics aid in predictive modeling for customer behaviors?A very large social network company analyzes all data it gathers through its service on its members’ activities to develop statistical information for marketers and to plan new services. The information is very valuable. Should the company pay its members for its use of their information? Explain your point of view in detail.
- What is a "slowly changing dimension" (SCD) in the context of data warehousing, and why is it relevant?How can businesses use predictive analytics within their CRM systems to forecast customer behavior and optimize their marketing and sales strategies? Provide a detailed explanation.How can marketers use NAICS codes to better deliver customer satisfaction and value?
- You have been hired recently by a large bank in its credit cardmarketing division. The bank has relationships with a large number ofcolleges and prints a wide variety of credit cards featuring college logos,images, and the like. You have been asked to oversee theimplementation of a new program targeting first-year college studentsat the schools with which the bank has a relationship. The bank hasalready purchased the names and home addresses of the incomingclass. You have been told that no credit checks will be required for thesecards as long as the student is over 18 years of age. The bank plans afirst-day-of-school marketing blitz that includes free hats, T-shirts, andbook promotions, as well as free pizza, if the students simply fill out anapplication. Do you think it is a good idea to target this program tothese new students?DRAW AND ILLUSTRATE A CONCEPTUAL FRAMEWORK. CLEARLY IDENTIFY INDEPENDENT AND DEPENDENT VARIABLES Use all the variables below to draw and illustrate a relevant conceptual framework with one intervening and one moderating variable. Customer value Customer loyalty Sales force Market share Customer satisfactionNonna's Homestyle Foods collects detailed information about the consumers who visit its sites and purchase its products online. It knows, for instance, the average age and geographic location of consumers who purchase family meal kits six or more times a year. This customer information is part of its Question 19 options: Evergreen content Digital assets Promotional content. Digital Reputation