Social networking tools such as www.linkedin.com are increasingly leveraged to create and maintain power. Identify the features offered by LinkedIn that support the social networking roles (central connectors, boundary spanners, peripheral specialists

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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 Social networking tools such as www.linkedin.com are increasingly leveraged to create and maintain power. Identify the features offered by LinkedIn that support the social networking roles (central connectors, boundary spanners, peripheral specialists)

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