Small Potatoes is a family-operated seed business that has grown rapidly. It specializes in supplying home gardeners with the finest seeds and gardening supplies. Until now, the firm has done all its business by placing ads in gardening and health magazines and taking orders using a toll-free telephone number. Now, the family has decided to establish a website and sell online, but there is some disagreement about the best way to proceed. Some say it would be better to develop the site on their own, and one of the employees, who is a recent computer science graduate, believes she can handle the task. Others feel it would be better to outsource the site and focus on the business itself. Suppose the family asked for your opinion. What would you say? What additional questions would you ask?

A small gift shop recently celebrated its 30th anniversary. Over the last 30 years, the owners have continually changed the products they carry to satisfy market demand. Early on, the store primarily sold figurines and Department 56 collectibles, but now the store carries a more diverse mix of merchandise that includes fashion items like Vera Bradley purses and Pura Vida bracelets in addition to the Department 56 collectible lines. The demographics of the store's market seem to be changing. There has been an influx of younger customers (20s and 30s) into the area, which has brought the average age of their customer down by 9.8 years. The younger group has now passed the older segment in terms of size. This rapidly growing segment doesn't seem interested in buying the same collectibles that their parents bought. Additionally, many older residents (60s and 70s) have been leaving the area for retirement. The older customers are fewer collectibles but are also buying gifts for children and…

Market Share of Firms in Industry 3 20 5 25 20 Industry 1 Alpha 30 Beta Kappa Delta 80 25 20 2 30 Multiple Choice 10 25 20 vertical merger. conglomerate merger. diagonal merger. 4 20 3 25 horizontal merger. 20 5 The table shows market shares of firms in hypothetical industries. Assume Beta is a key supplier of inputs to Alpha, but otherwise these are distinct industries with no buyer-seller relations or competition among them. A merger between Firm 2 in Alpha and Firm 3 in Beta would be an example of a 0 1 0 10 6 0 1 0 16

The bigger and stronger the competition is, the better an entrepreneur’s marketing strategy needs to be. That being the case, Sheron France and Jilluan Scottish may need your help with a marketing strategy. Sharon and Jill have started a business which breaks into the $150 million laundry detergent market, competing directly with the likes of Hall & Peter, H&P, an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United Stated formed in 1837 by Jason Hall and Frank Peter. It is a Global manufacturing, distribution and marketing company focusing on providing branded products with superior quality and value. They started their business by making and selling only soaps & candles but then the company provided over 300 brands reaching consumers in about 140 countries. Since 2000 their sales had grown more than 40% & profit had more than doubled. They have acquired many products brands & companies in order to expand their business…

Responding to Business Challenges Potbelly Sandwiched in a Crowded Market In 1977, Peter Hastings and his wife owned a Chicago antique shop. They began using the shop's potbelly stove to toast and sell sandwiches to customers, and the store soon became popular for its gourmet fare. Today, Potbelly Sandwich Shop has more than 400 locations in the United States, Canada, the United Kingdom, and the Middle East. However, the successful chain is struggling with overexpansion and differentiating itself among a crowded sandwich market. Alan Johnson took over as CEO to reinvigorate the company. Johnson renamed sandwiches to make them stand out and reduced the number of menu items to exert greater control over quality. During the overhaul of Potbelly's management team, Johnson hired former executive sous chef Ryan LaRoche to help direct the creation and improvement of menu items. The company also directed employees to offer customers additional items to purchase along with their sandwiches.…

A small gift shop recently celebrated its 30th anniversary. Over the last 30 years, the owners have continually changed the products they carry to satisfy market demand. Early on, the store primarily sold figurines and Department 56 collectibles, but now the store carries a more diverse mix of merchandise that includes fashion items like Vera Bradley purses and Pura Vida bracelets in addition to the Department 56 collectible lines. The demographics of the store's market seem to be changing. There has been an influx of younger customers (20s and 30s) into the area, which has brought the average age of their customers down by 9.8 years. The younger group has now passed the older segment in terms of size. This rapidly growing segment doesn't seem interested in buying the same collectibles that their parents bought. Additionally, many older residents (60s and 70s) have been leaving the area for retirement. The older customers are fewer collectibles but are also buying gifts for children…

Mmamadiathite Farms is a well – established company that specializes in producing a wide range of organic vegetable produce. For a long time, Meditate has been known for its commitment to offering high quality organic products, ranging from fruits and vegetables to dairy, beef and snack such as biltong. Despite their reputation for quality, Mmamadiathite Farms has decided to undergo a comprehensive rebranding process to stay relevant in a rapidly changing market and appeal to a broader consumer base.a) Analyse the reason behind Mmamadiathite’ Farms’ s decision to rebrand. (5 marks)b) What are the potential benefits and risks of rebranding in the organics food industry? (5 marks)c) Outline the key elements of a successful rebranding strategy for Mmamadiathite Farms (10 marks)d) What marketing and communication channels should they use to effectively reach their target audience (5 marks)

What are some of Vivobarefoot's competitive advantages as a result of its infrastructure upgrade?

The company that came back with the highest bid potentially could sign on to have all of their business travel done through that airlines. Think of the issues here.

Charging $17.99 a month for an unlimited number of movie rentals (three at one time), Netflix revolutionized the movie rental business with a one-day mailing service for DVDs and acquired 12 million subscribers and $1.5 billion in revenue. However, Blockbuster, the video rental giant from the earlier $5.5 billion bricks-and-mortar movie rental business, decided to enter the mail-in delivery and online-DVD rental businesses. Blockbuster (now a division of Dish Network) drove prices down to $14.99, attracting 2 million subscribers. Netflix responded with a cut-rate service of one movie at a time for $9.99 per month, which drove the net profit right out of the business. Movie studios like Viacom and Time Warner also entered the market with direct-to-the-customer video on demand delivered over the broadband web. Following two months of theatre-only releases, the studios asked $20 to $25 per showing. This fee is five times what it costs to rent a second-run or classic movie from the cable…