Place includes -_in the marketing mix . Select one : a . Logistics b . Sales promotion Advertising d . Packaging

Compare and contrast a marketing website and a branded community website.

Whal are different types of branded content? Howdo marketers use branded entertainment and sup· port media. such as directories, out-of-home me·dia, and place-based media, to communicate withconsumers?

Think of a specific company or organization that uses various types ofpromotional material to market its offerings. The web, magazine ads,newspaper ads, catalogs, newspaper inserts, direct-mail pieces, andflyers might all be sources for a variety of promotional materials. Locatetwo or three promotional pieces for the company and use them as abasis to analyze the segments being targeted. Describe the methodsused for segmenting the market reflected in these materials, anddescribe characteristics of the target market according to the materials.Be sure to include a copy of all the materials used in the analysis.