Simi Khan wants to move his business into the international arena as quickly as possible. However, to be successful he must consider a variety of factors that have global dimensions. Which of the following factors would be most important to Simi Khan's computer technology business as he moves forward with his global expansion plans?
Simi Khan wants to move his business into the international arena as quickly as possible. However, to be successful he must consider a variety of factors that have global dimensions. Which of the following factors would be most important to Simi Khan's computer technology business as he moves forward with his global expansion plans?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Simi Khan wants to move his business into the international arena as quickly as possible. However, to be successful he must consider a variety of factors that have global dimensions. Which of the following factors would be most important to Simi Khan's computer technology business as he moves forward with his global expansion plans?
Group of answer choices
The drive toward a more ergonomic workplace
All of them
Water usage around the world
Communication and technology networks
Expert Solution
Characteristics of Environment
- Complex : number of factors, events, conditions and influences arising from different sources.
- Easier to understand in parts and difficult to group in totality.
- Dynamic : Constantly Changing Shape & Character due to many influences.
- Multifaceted : Different due to perception of Observer.
- Some developments are welcomed by an opportunity by one company while another company perceives it as a threat.
- Far Reaching Impact : Growth and Profitability depends on environment.
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