Should the company raise the price?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter7: Nonlinear Optimization Models
Section7.3: Pricing Models
Problem 2P
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4. The dairy Company makes first class cheese, which it sells at major supermarkets. The
fixed monthly cost of production is P 150,000 and the variable cost per 100 grams of
cheese is P 20. The cheese sells for P 30 per 100 grams; however, the company is
considering raising the price to P 35 per 100 grams. The company presently produces
and sells 1,000 kilograms of cheese per month, but if it raises its price per pound, sales
will decrease to 750 kilograms per month. Should the company raise the price?
Transcribed Image Text:4. The dairy Company makes first class cheese, which it sells at major supermarkets. The fixed monthly cost of production is P 150,000 and the variable cost per 100 grams of cheese is P 20. The cheese sells for P 30 per 100 grams; however, the company is considering raising the price to P 35 per 100 grams. The company presently produces and sells 1,000 kilograms of cheese per month, but if it raises its price per pound, sales will decrease to 750 kilograms per month. Should the company raise the price?
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