Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Should marketing try to satisfy consumer needs or consumer wants?
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- Marketing is not relevant for poorer markets? Why?arrow_forwardIdentify several organizations that have in your view adopted the marketing concept (market orientation). What characteristics of these organizations indicate acceptance of the marketing concept?arrow_forwardTake a position Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.arrow_forward
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