Select a Pakistani Company which is involved in the production and distribution of a product and for which supply chain management is of vital importance. Your assignment will carry out the analysis of the company’s supply chain strategies to support the operations in the company. • Describe the company, its products and the supply chain in which it operates • Discuss as to why the supply chain management is important to the company • Evaluate its supply chain process and strategies and provide your feedback on the strategies applied by the company.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Select a Pakistani Company which is involved in the production and
distribution of a product and for which supply chain management is of
vital importance. Your assignment will carry out the analysis of the
company’s supply chain strategies to support the operations in the
company.
• Describe the company, its products and the supply chain in which
it operates
• Discuss as to why the supply chain management is important to the
company
• Evaluate its supply chain process and strategies and provide
your feedback on the strategies applied by the company.
• Explain on particular issues, difficulties which company had faced
in supply chain, its success and or failures that it may have had in
the management of its supply chain 

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