segemtation (demographic, geo, psycho, behavior) justify the amswer.

Q: When HOM  Furniture advertises, it looks for a resulting spike in sales using an extensive database....

A: Marketing Information from an extensive database is the gathering of data by the marketing people of...

Q: Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to t...

A: In the given scenario, The sales for a car model in Rocket Cars have shown stagnation in volume. How...

Q: 3. On her net paycheck amount to $2000 for the 1st year and she expect to received a 5% raise on her...

A: -As no expenditure is given , in order to find savings    Let us consider his expenditure  is 0 and ...

Q: What is involved in creating satisfied customers?

A: Customer interactions with a staff influence their purchasing decisions. Customer satisfaction manag...

Q: What are the advantages and disadvantages of selling  costetics products through door-to-door sellin...

A: Distribution channel is very critical for any company. The decision for distribution channel can mak...

Q: • As you read this, consider a recent purchase (over £100) - to what extent did the following charac...

A: Consumer buying process - It is a sequence of steps followed by consumers either knowingly or unknow...

Q: Where would you place each of the following sales jobs on the order-taker/order-getter continuum sho...

A: Order taker is a person who will take the order as precisely as possible without adding anything ext...

Q: There are direct and indirect methods to determine customer needs. Name two primary methods within e...

A: The customer needs are very important and essential part for any organisation to identify them direc...

Q: Discuss the relevance of determining the market (e.g destination’s consumer) to tourism  planning an...

A: *  Yes , determining the market is of utmost priority in success of any business , here in case of T...

Q: what sort of information is needed to fill in the market-product grid and allow the firm to make tha...

A: Market product grid is also known as Ansoff matrix  that helps in taking the decision regarding the ...

Q: How do you segment customers by product/service bundle features, economic needs, location needs, an...

A: Customer Segmentation is the process by which the customers are divided based on some common charact...

Q: Firm Market Share (%) 22 20 C 20 D 20 E 18 Refer to the data. The Herfindahl index for this industry...

A: Herfindahl index, also known as Herfindahl-Hirschman Index (HHI) is a measure to determine the marke...

Q: What are the four basic practice "that really work" that characterize industry-leading firms?

A: In order to become a market leader, a business should keep its focus on making the best and unique p...

Q: How does Alison Capossela provide solutions for Xerox customers?

A: The people employed for personal selling are given specialized training for effective communication ...

Q: 3. Deliberately explain the notoriety of market segmentation to tourism planning and development. Gi...

A: Notoriety means being popular among the masses because of the bad quality which the company serves o...

Q: (Assume that you have a Milk Tea Business). What made you decide that type of business?

A: There are many businesses in the world that provide various products to consumers. Business could in...

Q: 1. Give at least three products and evaluate the segmenting method used. Method used in segmenting P...

A: 1 - Jaguar ( automobile ) - Segmentation is done on Demo graphical basis as it targets customer with...

Q: Is Brandt making a good decision looking for precious metals? Explain with evidence.

A: Gold and silver have been regarded as valuable metals and coveted for long. They have a significant ...

Q: Have you ever bought anything from Anazon? If so, do you think you got a good price and good service...

A: It is an e-commerce site which helps in procuring products online and deliver it at your location in...

Q: Why is it important to group customers into homogeneous segments?

A: Market segmentation is a marketing phrase that refers to categorizing potential consumers into group...

Q: An entrepreneur who owns a store of fruit shake would like to ask your help in creating a unique sel...

A: * Introduction - Before discussing the unique selling prepositions for listed business of a entrepre...

Q: What is Value Chain and the strategies to utilized to gain competitive advantage in Manufacturing Se...

A: Value chain is the process which is unique to an organization it uses to convert raw materials into ...

Q: Many students have their lunch and dinner in the Student Canteen in the school For many years, it ha...

A: Dissatisfaction for the students can be because of many reasons. The problem with it is discussed as...

Q: What are some of the recommendations to improve the Ceres organization CSR reporting framework?

A: Here are five recommendations to help you improve the efficacy of your corporate social responsibili...

Q: What is the probability of running a successful business?

A: The probability of running a successful business is always uncertain and cannot accurately be predic...

Q: Considering all five elements of the promotional mix (advertising,personal selling, public relations...

A: Promotional mix refers to the specified combination of the tools, processes and channels. All these ...

Q: In regard to implementing a marketing program, what are the advantages of (a) a time-based agenda ov...

A: A marketing plan is a cyclic process that begins and ends with an evaluation. This can be a summary ...

Q: Explain when an adaptation of a product-design sold in a domestic market is required to insure succe...

A: It is totally important that a product must be adopted as per the international standards whenever i...

Q: Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for cl...

A: Personal Selling is the selling method in which the seller comes in a face to face contact with a cu...

Q: (a) Who is the target market? (b) What is the point of difference on the positioning for Warm Deligh...

A: In the marketing process, target market and product or brand positioning is very important. As a res...

Q: Use the Internet to obtain information about PayPal, and how it helps customers with making purchase...

A: PayPal allows its users to easily send money to friends, family, business partners and more. To star...

Q: What are some of the significant environmental factors that ciukd  have majourimpact on the marketin...

A: Government, technological, economic, social, and competitive forces are examples of external factors...

Q: Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the c...

A: This question is related to use of marketing strategy in terms of four Ps' which are product, price,...

Q: Men and women are motivated by different types of goals. Describe these goals and explain how they c...

A: To obtain clients in a good consumer-oriented industry, service suppliers should collaborate as psyc...

Q: How is the field of consumer behavior defined?

A: In order to find out the requirements of the consumers, marketers conduct market research. Market re...

Q: What role does strategic management play in marketing? b) What are the foundational principles of st...

A: Strategic management definitely plays an important role in the concept of marketing. The details are...

Q: Discuss the nature and scope of personal selling and sales management in marketing.

A: Personal selling is a process where one sales person will try to convince one consumer at a time per...

Q: 1. A franchise can do extensive advertising in a given market because the cost are spread among many...

A: A franchising is basically an arrangement in which the original person and the owner grants a licens...

Q: New-product development is important to a company like Medtronic, hut it is hard work, and often lea...

A: New product development is the phenomenon that almost every company adopts to expand its market size...

Q: are associated with economic development agencies, don't take equity in your business and are ntegra...

A: Starting a business requires alot of funds, resources and mentorship. The likelihood of success of t...

Q: When it comes to e-commerce sales, what exactly is green computing and how does it affect them?

A: Green computing refers to the environmental measures. Many companies undertakes such promotional act...

Q: Choose one example of a Foreign Market Entry Mode and explain how you understand that particular mod...

A: These are the different ways through which a company expands into a non-domestic market to grow its ...

Q: Explain and cite a particular scenario of the "Unlimited Liability Clause" Based on Peter Drucker's ...

A: In the given excerpt, We are given Peter Drucker's point of view on "Social Responsibility." As per ...

Q: Suppose someone said to you, "The only real measure of a salesperson is the amount of sales produced...

A: The salesperson are people who are the part of sales force of the business. They have the objective ...

Q: Proposed and justify 4 strategies that Tropical Leisure can implement in the short-term to profitabl...

A: * The major strategies that the Tropical Leisure should consider are listed below -    - Invest in R...

Q: Identify the benefits of a business plan a. for an entrepreneur b. for financial sources

A: The business plan is a written document that describes in detail how the business generally a start-...

Q: What does the phrase "the whole is greater than the sum of its parts" mean? "How does this quote rel...

A: All human beings and animals living on the planet Earth need to communicate with each other to be ab...

Q: what ways can a business obtain a competitive advantage over other riva

A: Firms compete to increase earnings by generating revenue within the world market at valuations that ...

Q: think the answer is d, but I'm not so sure. According to the Lesson, which of the following is a fe...

A: * Option A , The refinement and proliferation of content categories .

Q: What is digital transformation and why is it important? Discuss three (3) key elements / pillars ...

A: Digital transformation is the process of adopting and using the digital technologies by the firm to ...