Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Scenario 3: A manufacturer is considering alternatives for building new plants in order to be
located closer to three of its primary customers, with whom it intends to develop long-term
relationships. The net cost of manufacturing and transporting each unit of the product to
the customers will vary depending on where the plant is built and its production capacity.
These costs are summarized in the following table:
Plant
1
2
3
4
5
Supply Cost in $ per Unit
Customer A Customer B Customer C
30
45
40
50
65
50
45
25
45
45
35
45
70
20
65
The annual demand for products from customers A, B, and C is expected to be 40,000.
25,000, and 35,000 units, respectively. The construction cost and annual production capacity
for each plant are:
Construction
Cost
$1,325.000
2
$1,100,000
3 $1,500,000
4
$1,200,000
$1,400,000
Plant
1
5
Production
Capacity
40,000
30,000
50,000
20,000
40,000
Write and solve a linear optimization model to help the company determine which plants
to build in order to satisfy customer demand at minimum total cost.
9. What is the total cost? (in dollars)
10. How many plants are built?
11. How many units are being made at plant 2?
12. How many units is plant 1 shipping to custober B?
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Transcribed Image Text:Scenario 3: A manufacturer is considering alternatives for building new plants in order to be located closer to three of its primary customers, with whom it intends to develop long-term relationships. The net cost of manufacturing and transporting each unit of the product to the customers will vary depending on where the plant is built and its production capacity. These costs are summarized in the following table: Plant 1 2 3 4 5 Supply Cost in $ per Unit Customer A Customer B Customer C 30 45 40 50 65 50 45 25 45 45 35 45 70 20 65 The annual demand for products from customers A, B, and C is expected to be 40,000. 25,000, and 35,000 units, respectively. The construction cost and annual production capacity for each plant are: Construction Cost $1,325.000 2 $1,100,000 3 $1,500,000 4 $1,200,000 $1,400,000 Plant 1 5 Production Capacity 40,000 30,000 50,000 20,000 40,000 Write and solve a linear optimization model to help the company determine which plants to build in order to satisfy customer demand at minimum total cost. 9. What is the total cost? (in dollars) 10. How many plants are built? 11. How many units are being made at plant 2? 12. How many units is plant 1 shipping to custober B?
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