Sales budget Pataky Co.'s sales manager estimates that 2,400,000 units of product RI# 698 will be sold during the year. The product's selling price is expected to decline as the result of technology changes during the year and estimates of the sales price are as follows: 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter $17 $16 $14 $12 In talking with customers, the sales department discovered that sales quantities per quarter could vary substantially. Thus, the sales manager has prepared the following three sets of quarterly sales projections: Unit Sales 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Total Scenario A 720,000 360,000 768,000 552,000 2,400,000 Scenario B 480,000 840,000 300,000 780,000 2,400,000 Scenario C 636,000 576,000 960,000 228,000 2,400,000 If Pataky's sales department is able to influence customers, what is the total revenue under each scenario? Total Revenue Scenario A Answer Scenario B Answer Scenario C Answer

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Master Budget

A master budget can be defined as an estimation of the revenue earned or expenses incurred over a specified period of time in the future and it is generally prepared on a periodic basis which can be either monthly, quarterly, half-yearly, or annually. It helps a business, an organization, or even an individual to manage the money effectively. A budget also helps in monitoring the performance of the people in the organization and helps in better decision-making. 

Sales Budget and Selling

A budget is a financial plan designed by an undertaking for a definite period in future which acts as a major contributor towards enhancing the financial success of the business undertaking. The budget generally takes into account both current and future income and expenses.