Relates to how the customer views the ability of theproduct to meet his/her objectives.

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter5: Buying The Necessities
Section5.2: Cloting Choices
Problem 1R
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Relates to how the customer views the ability of the
product to meet his/her objectives.
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