Referring to the topic on Consumer Behaviour, what marketing strategies would you use to help move consumers through stages one, two, three and four of the Consumer Decision Process in relation to getting vaccinated against COVID-19?
Referring to the topic on Consumer Behaviour, what marketing strategies would you use to help move consumers through stages one, two, three and four of the Consumer Decision Process in relation to getting vaccinated against COVID-19?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.8: Ethical Issues In Marketing
Problem 1LO
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- COVID-19 has had a massive impact on humans, and so governments all over the world are using Marketing strategies to try and minimise its harmful effects. One such strategy is to use Marketing to encourage as much of the population as possible, to get vaccinated.
- Referring to the topic on
Consumer Behaviour , what marketing strategies would you use to help move consumers through stages one, two, three and four of the Consumer Decision Process in relation to getting vaccinated against COVID-19? - Which of Maslow’s 5 motives are likely to have the biggest influence on someone’s decision to get vaccinated against COVID-19 and why? Rank each motive that you identify from ‘most relevant to ‘least relevant’ and explain the reasons behind your answer.
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