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Refer to the section on the Product Life Cycle. For each of the four stages of the Product Life Cycle, identify a product in the market that you think may be in that stage right now. Explain your reasoning for each product stage.
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- Select 4 products in various stages of the product life cycle. Note what stage of the life cycle that they are in and why you believe that they are in this stage. What are some marketing strategies that could be used to extend the product life cycle for that product or category?Discuss how a company can maintain success for products in the mature stage of the product life cycle and give examplesDescribe the different stages of product life cycle. Please identify a product of your choice and mention at what stage the product is. Also, advice what steps needs to be taken so that the product can become more attractive to the customers.
- Identify one product you believe to occupy each stage of the life cycle of a product and provide reasons for your selection.Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?Select a product you are familiar with. Do research about that product. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
- What is the product life cycle, and how does a company manage a product throughout its different stages?The decline stage of the product life cycle (PLC) has its own special challenges for marketers. Briefly define the five strategies that a marketer can use for rejuvenating a declining product. What determines which strategy should be implemented? Please give examples.What words would you use to describe each stage of the product lifecycle?
