Read this email from your supervisor to learn about the background, expectations, and parameters of the project: TO: Strategy Team DATE: Nov 23, 2021 SENDER: [email address of supervisor] SUBJECT: Global Expansion Plan As a company, we are determining whether to expand into a new international market. Until now, our presence has been primarily in the local market, but we feel that now is a good time to look beyond to new markets. Our CEO and board of directors will meet to determine how to expand internationally, and they have requested that we prepare a global expansion plan for them to discuss. As the marketing team leader, I am asking that you prepare a preliminary plan that identifies the region or country that presents the best economic incentives and offers the best growth profit. Additionally, draft a plan for how to expand in that region. As always, I am willing to support you in any way that you need. Sincerely, [Name, Title] Choose a real company for the focus of your analysis and plan. The company should be one whose primary market is in North America or Europe and seeks to expand into a new market incrementally. Alternatively, you can focus on a company with a presence in a foreign country but is seeking to shift horizontally by moving or diversifying from one location to a new one. Identify a region or country that the company could expand into. Analyze the region to identify the opportunities and major risks. Then, develop a detailed approach for how to expand into that market. Your final plan should include the following: A summary of your analysis of the countries and markets that are the most viable options Which country or region you recommend the company expands into and why. The business-level and corporate-level strategies the company should implement Major risks and how to address them Recommendations and considerations for successfully implementing the strategy
Read this email from your supervisor to learn about the background, expectations, and parameters of the project:
|
TO: Strategy Team As a company, we are determining whether to expand into a new international market. Until now, our presence has been primarily in the local market, but we feel that now is a good time to look beyond to new markets. As the marketing team leader, I am asking that you prepare a preliminary plan that identifies the region or country that presents the best economic incentives and offers the best growth profit. Additionally, draft a plan for how to expand in that region. As always, I am willing to support you in any way that you need. Sincerely, [Name, Title] |
Choose a real company for the focus of your analysis and plan. The company should be one whose primary market is in North America or Europe and seeks to expand into a new market incrementally. Alternatively, you can focus on a company with a presence in a foreign country but is seeking to shift horizontally by moving or diversifying from one location to a new one.
Identify a region or country that the company could expand into. Analyze the region to identify the opportunities and major risks.
Then, develop a detailed approach for how to expand into that market. Your final plan should include the following:
- A summary of your analysis of the countries and markets that are the most viable options
- Which country or region you recommend the company expands into and why.
- The business-level and corporate-level strategies the company should implement
- Major risks and how to address them
- Recommendations and considerations for successfully implementing the strategy
You can reference the guide BUS 495 Global Expansion Plan Guidelines Download BUS 495 Global Expansion Plan Guidelinesfor further information on creating a global expansion plan.
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