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Question 3 Milani is an international skin care company behind the leading brands Jergens, Palmers, Eucerin, and Neutrogena. Over the past five (5) years the company has grown rapidly in the United States by developing a balanced and well managed portfolio of brands. The Milani range includes product types ranging from female face and body products to men's shaving gels, through to deodorants and sun care products. Segmentation has been vital to the success of Milani and allowed the brand portfolio to grow to over forty (40) products, all meeting clear consumer needs. A. Explain THREE (3) requirements that Milani would need to keep in mind when deciding to effectively segment the market B. Discuss TWO (2) market segmentation bases that Milani would need for segmenting their consumer markets. C. Tracks and Records, a popular local restaurant, has decided to expand their operations internationally in the United States and Canada. Examine ONE (1) major promotional tool that Tracks and Records will most likely be using to attract its target markets.

Question 3 Milani is an international skin care company behind the leading brands Jergens, Palmers, Eucerin, and Neutrogena. Over the past five (5) years the company has grown rapidly in the United States by developing a balanced and well managed portfolio of brands. The Milani range includes product types ranging from female face and body products to men's shaving gels, through to deodorants and sun care products. Segmentation has been vital to the success of Milani and allowed the brand portfolio to grow to over forty (40) products, all meeting clear consumer needs. A. Explain THREE (3) requirements that Milani would need to keep in mind when deciding to effectively segment the market B. Discuss TWO (2) market segmentation bases that Milani would need for segmenting their consumer markets. C. Tracks and Records, a popular local restaurant, has decided to expand their operations internationally in the United States and Canada. Examine ONE (1) major promotional tool that Tracks and Records will most likely be using to attract its target markets.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Editing A A B IU A . Ev E E EE A V 11 ... Question 3 Milani is an international skin care company behind the leading brands Jergens, Palmers, Eucerin, and Neutrogena. Over the past five (5) years the company has grown rapidly in the United States by developing a balanced and well managed portfolio of brands. The Milani range includes product types ranging from female face and body products to men's shaving gels, through to deodorants and sun care products. Segmentation has been vital to the success of Milani and allowed the brand portfolio to grow to over forty (40) products, all meeting clear consumer needs. A. Explain THREE (3) requirements that Milani would need to keep in mind when deciding to effectively segment the market B. Discuss TWO (2) market segmentation bases that Milani would need for segmenting their consumer markets. C. Tracks and Records, a popular local restaurant, has decided to expand their operations internationally in the United States and Canada. Examine ONE (1) major promotional tool that Tracks and Records will most likely be using to attract its target markets.
Transcribed Image Text:Editing A A B IU A . Ev E E EE A V 11 ... Question 3 Milani is an international skin care company behind the leading brands Jergens, Palmers, Eucerin, and Neutrogena. Over the past five (5) years the company has grown rapidly in the United States by developing a balanced and well managed portfolio of brands. The Milani range includes product types ranging from female face and body products to men's shaving gels, through to deodorants and sun care products. Segmentation has been vital to the success of Milani and allowed the brand portfolio to grow to over forty (40) products, all meeting clear consumer needs. A. Explain THREE (3) requirements that Milani would need to keep in mind when deciding to effectively segment the market B. Discuss TWO (2) market segmentation bases that Milani would need for segmenting their consumer markets. C. Tracks and Records, a popular local restaurant, has decided to expand their operations internationally in the United States and Canada. Examine ONE (1) major promotional tool that Tracks and Records will most likely be using to attract its target markets.
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