Question 3: In marketing, the promotional mix describes a blend of promotionalvariables chosen by marketers to help a firm reach its goals. It has been identified as asubset of the marketing mix. Discuss the role of personal selling in the promotion mix.Name and describe different consumer sales promotion tools with real life examples.

Promotion mix refers to all those decisions taken by the firm which aim at convincing the customers…

Question 3: In marketing, the promotional mix describes a blend of promotional ples chosen by marketers to help a firm reach its goals. It has been identified as a et of the marketing mix. Discuss the role of personal selling in the promotion mix.

Question 3: In marketing, the promotional mix describes a blend of promotional ples chosen by marketers to help a firm reach its goals. It has been identified as a et of the marketing mix. Discuss the role of personal selling in the promotion mix.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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