QUESTION 17 Knowledge in form of experiences that resides into humans' minds and is difficult to be documented is called: O Sticky knowledge O Tacit knowledge Contextual knowledge Explicit knowledge

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
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QUESTION 17
Knowledge in form of experiences that resides into humans' minds and is difficult to be documented is called:
O Sticky knowledge
O Tacit knowledge
Contextual knowledge
O Explicit knowledge
Transcribed Image Text:QUESTION 17 Knowledge in form of experiences that resides into humans' minds and is difficult to be documented is called: O Sticky knowledge O Tacit knowledge Contextual knowledge O Explicit knowledge
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing