Question 1. Analyze the competitive positioning of the chosen brand. A SWOT analysis (presented in Table format) is required to meet this objective.

Q 21 What are the two (2) most important times when a marketer wants possible customers to think about their products? Group of answer choices When talking with their neighbor about the local baseball team. When the customer encounters a problem which your product would solve. When shopping in a store which carries your product. When helping their children with their homework. All the time — we need customers to continually have our products in their minds.

TOPIC 3  FORECASTING, SALES & OPERATIONS PLANNING| What do you understand by;i.qualitative and quantitative forecast method .ii. the role of forecasting in supply chain managementiii. short range and Long range forecastsElaborate clearly for each answer. C. Elaborate the purpose of sales & operation planning, and describe the S&OP process.

Exercise 1: You are the operations manager at the company Servicios de Salud, Inc., which provides care services to the elderly. An important aspect of your job is ensuring that nursing homes have a healthy inventory of nutritional drinks for residents. Below is the historical demand for the product for one year: Month Historical demand (boxes) Forecasted demand (boxes) January 300   February 340   March 370   April 410 ¿? May 470 ¿? June 570 ¿? July 630 ¿? August 720 ¿? September 640 ¿? October 460 ¿? November 420 ¿? December 390 ¿? a. Calculate the average demand for each period from April to December using the 3-month simple moving average. Presents calculations and findings in a clear and organized manner. b. Discuss any trends or patterns observed in the calculated moving average demand values. c. Make an interpretation of the results and their implications for forecasting…

Prepare a Demand Forecast for “Year 5” using Excel. Quarterly Data for Cars Sales     Yt Year Quarter Sales (1000s) Year 1 1 4.80   2 4.10   3 6.00   4 6.50 Year 2 1 5.80   2 5.20   3 6.80   4 7.40 Year 3 1 6.00   2 5.60   3 7.50   4 7.80 Year 4 1 6.30   2 5.90   3 8.00   4 8.40 Year 5 1     2     3     4

Q3. Explain two strategies that a firm can use to reduce competition from existing competitors. Pleases expain with the diagram

Please do not give solution in image format thanku

The moving average forecast method should only be used with time series data demonstrating a linear trend.   Question 17 options:   True   False

Question 3 With the article above in mind, propose how the three and four star Dubai hotels can design a customer driven marketing strategy and segment the consumer market.