Q14 The best way to avoid misunderstandings in e-mails is to __________, and _________ is the best way to begin a request e-mail. a. use emoticons, a detailed introduction ("We ordered new printers . . . ") b. use detailed language, a bold type to show that your request is urgent. c. think about the readers and their needs, a polite command ("Please provide. . .") d. try to be impersonal, a statement explaining who you are "("My name is ...") e. None the above

The invention of ___________ lead to the first form of communication that could transmit messages instantaneously through time and space.   A. Electricity   B. Radio   C. Railways   D. Telephony 2. It is always wrong to interrupt a conversation partner True  False 3. It is possible to be too passive in your communication.  True  False

10. Laila has a law office which handles different types of issues. Her work requires her to address the legal implications as well as asking for a settlement between different parties included in the case. Currently she is working on a settlement case thus what type of routine message does she need to include? * A. A request for adjustment B. A recommendation C. A condolence message D. A reference E. A good will message

Op1. ________________ is a portrait of an ideal client which is very profound and step by step description of customer from the target audience. a. Customer psyche b. Customer profiling c. Customer avatar d. Customer map

27. Potential buyers within a social media environment are no longer passive recipients in which you tell them things and they listen. Instead, you need to create a two-way conversation about your product that you can influence, but can't fully control. As a result, using the AIDA model with social media: *       A.requires the same steps used in traditional media.       B.does not work at all.       C.requires a more interactive and conversational approach.       D.helps facilitate community building.       E.includes any aspect of buying and selling products and services or supporting customers.

The following terms are examples of  ____________________. Ramification, repercussions, implications a.Language of effect b.Language of cause c.Language of both cause and effect

7-42. Message Strategies: Goodwill Messages [LO-4] The office was sombre this morning when you arrived to work, as employees learned that the partner of the chief operating officer Leo West, had been killed in a car accident over the weekend. You never met his partner Michael, and West is two levels above you in the corporate hierarchy (you're a first-level supervisor), so you don't have a close working relationship. However, you have been on comfortable terms with West during the 10 years you've been at this company, and although you've never socialized with him outside of work, you've both occasionally shared personal and social news during casual conversations in the cafeteria. Your task: Write a letter of condolence to West.

Respond to this message: "we are very sorry that your proposal was among those worthwile proposals that were not approved for funding for this term due to budget cut" Applying the principles of business writing. 3 sentences only

Body of the message as a component of the email and memo should:     Select one: a. Summarize message clearly and concisely. b. Avoid meaningless one-word headings, such as "Help" or "Urgent." c. Avoid reviewing background d. Frontload main idea immediately. e. Cover just one topic.

41. __________ is the level of competing messages on that medium. A. Clutter B. Reach C. Frequency D. Impact E. Noise 42. ____________ is an example of sales promotion to channel members. A. Product sampling B. Multiple-purchase offer C. Product placement D. Trade show E. Loyalty program 43. A coupon or special offer would contribute to the goal to _______________. A. Interest B. Remind C. Persuade D. Inform E. Action 44. ___________________ is a reason for Coke to invest in promotion. A. To maintain brand loyalty B. To reduce the tendency to switch to other brands C. To maintain corporate identity D. To encourage brand switching from competitors’ customers E. All of these are good reasons for Coke to promote 45. Major responsibilities of PR include __________. A. Gaining product publicity and buzz B. Securing event sponsorship C. Managing a crisis D. Both gaining product publicity and buzz and securing event sponsorship E. Gaining product publicity and buzz ,…