Q1. “Understanding of consumer decision process is very important for marketers. They can create/modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one." What are the implications of different steps of consumer decision process for the marketers?

SCENARIO:  PAYING STUDENT ATHLETES   ROLE- ADVOCATE OPPOSING COMPENSATING STUDENT ATHLETES BEYOND TUITION, ROOM AND BOARD.    REQUIREMENTS – REQUIRED TO RESEARCH (IN DEPTH) ARGUMENTS FOR THEIR POSITION. AND NEEDS TO RESEARCH THE OPPOSING POINT OF VIEW ARGUMENTS FOR PROPER REBUTTAL   - DETERMINE THE LEVERAGE, POWER, OPTIONS, RATIONALE  - DETERMINE THE LIKELIHOOD OF RESOLUTION - DETERMINE THE TYPE OF POTENTIAL RESOLUTION

Question needed very simple answer and no min word limitation. There are Elvis clubs around in the world. There is an annual Elvis members gathering in Parkes, NSW every January. What sort of personality would join an Elvis Club?

A company used a 14% nominal discount rate to evaluate a new project. However, their advisor said that the normal discount rate for this industry is 12% but because of the different characteristics of the market, the higher discount rate is appropriate.   Question: Should the company use a different discount rate from other companies in that industry? If so, why, and what discount rate should they use?   (Hint: This is a theory question. It is required to mention systematic risk and rate of return. Which rate will systematic risk be close to?)

Incorrect Question 7 After you finish speaking at a business law conference, an eager fan asks you how long is an offer considered open for acceptance by the offeree. Your pithy reply is which of the following? Unless the terms of the offer state otherwise, the offer is open for a reasonable amount of time. Indefinitely, until the offeror revokes or rescinds it. Only 10 days, no exceptions. 30 days unless the parties agree otherwise.

Product-Profitability Analysis; Scarce Resources Creighton Corporation produces a varietyof consumer electronic products. Unit selling prices and costs for three models of one of its productlines are as follows:[LO 11-7]No Frills Standard Options SuperSelling price $40 $70 $86Direct materials 10 14 16Direct labor (@ $20/hour) 10 20 30Variable overhead 3 6 9Fixed overhead 3 6 6Variable overhead is charged to products on the basis of direct labor dollars; fixed overhead isallocated to products on the basis of machine hours.Required2. Calculate for each product both the gross profit per unit and the contribution margin per unit. (Roundanswers to 2 decimal places, e.g., $15.459 = $15.46.) Are either of these profitability measures usefulfor planning the optimum short-term product mix? Explain.

Q46 Select the correct option after identifying the statement/s that is/are false. 1. Ultimately, the difference between advertising and public relations is that advertising takes a longer, narrow view of image and reputation; 2. Ultimately, the difference between advertising and public relations is that advertising takes a longer, broader view of the importance of image and reputation; 3. Ultimately, the difference between advertising and public relations is that public relations takes a shorter, view of the importance of image and reputation ;4. Ultimately, advertising takes a longer, broader view of the importance of image and reputation Select one: a. 1, 4 b. 2,3 &4 c. 1,2,3, &4 d. 1,

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