What might one do in an analysis section of a Rogerian argument? Question 4 options: Refute the opposition. Rebut the counterclaims. Qualify the claim. Compare and contrast multiple perspectives.
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What might one do in an analysis section of a Rogerian argument?
Question 4 options:
|
Refute the opposition. |
|
Rebut the counterclaims. |
|
Qualify the claim. |
|
Compare and contrast multiple perspectives. |
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- Question 1.2: “A research scholar has to work as a judge and derive the truth and not as a pleader who is only eager to prove his case in favour of his plaintiff.” Discuss the statement pointing out the objectives of research.Which of the following would best depict the structure of a Rogerian argument? Question 3 options: Introduction, Background, Statement of Claim, Supporting Grounds, Warrant, Qualifier, Conclusion Introduction, Background, Show Understanding of Opposition, Assert Your Position, Demonstrate Common Ground, Conclusion Introduction, Background, Refutation of Opposition, Statement of Claim, Substantiation of Claim, Rebuttal of Opposition, Conclusion Introduction, Background, Your Position, Opponent's Position, Refutation of Opponent, ConclusionQUESTION 53 Despite the large number of elements in the marketing environment, the marketer should focus on those that affect a. beating the competition. b. meeting laws and regulations. c. facilitating an exchange. d. introducing a successful product. QUESTION 55 A true competitive advantage is one that is valuable to customers and a. can’t be easily copied by competitors. b. is consistent with your mission statement. c. can be tied to a slogan. d. is easy to communicate.
- Question 6: Follow- Up Letter to previous Sale As a Manager of Cosmetic products selling Company, write a follow up to a previous sale.The letter must start by thanking the customer for the prior business and reassure that yourcompany will continue to provide quality products. Close the letter by mentioning that youare enclosing a list of latest products available in your company and encourage the customerto call if they have any questions.Which of the following is a difference between a push and a pull strategy? Question 33 options: a) Social media is used in a push strategy, while personal selling is used in a pull strategy. b) A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts. c) Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy. d) No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.QUESTION 10 A company’s trademark may last for a. a limited time period b. ever if renewed c. the same as a patent d. none of the above QUESTION 11 A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n) a. Taxation analysis b. Intellectual rights research c. Cost versus Benefit analysis d. None of the above QUESTION 12 Introducing Switching Costs for the customers in the use of a company’s product is a way of a. advertising b. building long term relationships c. minimizing costs d. transaction based marketing QUESTION 13 In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with a. private label/brands b. manufacturer brands c. captive brands d. all of the above…
- QUESTION 16 You are a shady contractor with an experimental, and therefore risky, solution that you want to convince your client to try. To increase the likelihood of your client agreeing to try your risky solution, you should: ask your client to rate how happy he will be if your solution succeeds suggest your client watch an emotionally neutral video prior to making his decision frame your proposal outcomes in terms of gains frame your proposal outcomes in terms of losses“INTRODUCTION” QUESTIONS (PARAGRAPH 1) 1. What is the position Lisa is applying for? 2. Where did she see the advertisement? 3. How many years of experience does she have? “WHY THIS JOB?” QUESTIONS (PARAGRAPH 2) 4. Why is Lisa interested in the job and the Atlantis Palms specifically? 5. What two specific events did Jane mention that she knows are hosted at The Atlantis Palms? 6. What are the two factors that attracted Jane to The Atlantis Palms? “WHY ME?” QUESTIONS (PARAGRAPH 3) 7. What three skills did Lisa mention that make her well-suited for the position? a) b) c) 8. Which software program did Lisa link to the job advertisement? 9. What are the educational achievements that Lisa linked to the job advertisement? CONCLUSION (PARAGRAPH 4) 10. What closing sentence did Lisa use to encourage the reader of her letter to respond?Which of the following statements about the pink tax is FALSE in relation to the market for personal hygiene products? Question 3Answer a. The pink tax benefits men and those who do not buy female-marketed products by allowing firms to charge lower prices for male-marketed products b. The markets for men- and women-marketed products are separated through the use of advertising c. All of the statement are true d. The pink tax only exists because women are willing to pay higher prices for women-marketed personal hygiene products e. The pink tax is an example of 3rd degree price discrimination
- QUESTION 91 Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a. Geographic segmentation because the use of trash cans isn’t dependent upon geography b. Psychographic segmentation because the variables are difficult for marketers to measure c. Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover d. Demographic segmentation because nearly every household utilizes trash cans. QUESTION 93 Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goalsGeneral Comments, conclusions.Which is NOT true regarding differences between goods and services? Question 20Answer A. Services tend to have a more inconsistent product definition than goods. B. Services are generally produced and consumed simultaneously; tangible goods are not. C. Services tend to be more knowledge-based than goods. D. Goods tend to have higher customer interaction than services. E. Reselling is unusual in services; goods often have some residual value.