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Q1. Based on the above case situation, develop a conceptual framework for the research study to be conducted by Lulu Hypermarket. Q2. Explain the identified variables for the study

Q1. Based on the above case situation, develop a conceptual framework for the research study to be conducted by Lulu Hypermarket. Q2. Explain the identified variables for the study

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Lulu Hypermarket is one among the biggest retail outlets in Oman offering a wide range of products to the customers. In order to strengthen its overall performance and improve the quality of service and product, the company conducts a research to evaluate the satisfaction level of the customers. There can be different factors which may affect the satisfaction level of the customers. Q1. Based on the above case situation, develop a conceptual framework for the research study to be conducted by Lulu Hypermarket. Q2. Explain the identified variables for the study
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