Provide an example supply chain issue or problem that is addressed by each of the key stages in the supply chain maturity model (i.e., descriptive; predictive; prescriptive; and cognitive)

14 Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer's journey is undefined, which is why Nikoli is struggling to make sales. After reevaluating the third stage of the customer journey, what should Nikoli provide to customers to ensure that they move successfully through stage 4? оооо Searchable information about his shoes online Alternatives to his shoes online A competitive discount for his shoes A comprehensive guide on how to buy shoes online

What is the impact on the perfect order metric when shoppers purchase substitute products? Why should more firms use this metric to evaluate the performance of their suppliers?

Analyze EDI from both a positive and negative perspective.

Describe the role of CRM in managing and optimizing the customer journey across multiple touchpoints.