Product X   Product Y Expected total industry sales (units)   76,800   136,000 Expected S Company sales (units)   7,680   34,000 Budgeted selling price per unit   160    200 Budgeted contribution margin per unit    90    125 Actual results for 20x2 included: Product X   Product Y Actual industry sales   100,000   145,000 Actual S Company sales   12,000   31,900 Actual selling price (unit)   150   175 Required: 1. Calculate the sales-volume, sales-mix and market-share variances in terms of contribution margins. 2. In your opinion, when a large sales-volume favourable variance could be an issue?

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter7: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 26BEB: Variable Cost Ratio, Contribution Margin Ratio Chillmax Company plans to sell 3,500 pairs of shoes...
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The S Company produces and sells two product lines with the following budgeted revenues and expenses:
Product X   Product Y
Expected total industry sales (units)   76,800   136,000
Expected S Company sales (units)   7,680   34,000
Budgeted selling price per unit   160    200
Budgeted contribution margin per unit    90    125
Actual results for 20x2 included:


Product X   Product Y
Actual industry sales   100,000   145,000
Actual S Company sales   12,000   31,900
Actual selling price (unit)   150   175
Required:
1. Calculate the sales-volume, sales-mix and market-share variances in terms of contribution margins.
2. In your opinion, when a large sales-volume favourable variance could be an issue?

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