Product A Product: A Step 1 at workstation V Step 2 at workstation Y Finish with step 3 at workstation X $5 Price: $75/unit (30 min) (10 min) (10 min) Demand: 60 units/wk Raw materials $5 Purchased part Product B Product: B Step 1 at workstation Y Finish with step 2 at workstation X $3 Price: $72/unit (10 min) (20 min) Demand: 80 units/wk Raw materials $2 Purchased part Product C Step 2 at workstation Z (5 min) Finish with step 4 at workstation Y (5 min) Product: C Step 1 at workstation W Step 3 at workstation X (5 min) $2 Price: Demand: 80 units/wk $45/unit (5 min) Raw materials $3 Purchased part Product D Step 1 at workstation W Step 2 at workstation Z Finish with step 3 at workstation Y Product: D $4 Price: $38/unit (15 min) (10 min) (5 min) Demand: 100 units/wk Raw materials $6 Purchased part A FIGURE 5.2 Flowchart for Products A, B

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Diablo Electronics manufactures four unique products (A, B, C, and D) that are fabricated and assembled
in five different workstations (V, W, X, Y, and Z) using a small batch process. Each workstation is staffed
by a worker who is dedicated to work a single shift per day at an assigned workstation. Batch setup
times have been reduced to such an extent that they can be considered negligible. A flowchart denotes
the path each product follows through the manufacturing process as shown in Figure 5.2, where each
product’s price, demand per week, and processing times per unit are indicated as well. Inverted triangles
represent purchased parts and raw materials consumed per unit at different workstations. Diablo can
make and sell up to the limit of its demand per week, and no penalties are incurred for not being able to
meet all the demand.
Which of the five workstations (V, W, X, Y, or Z) has the highest utilization, and thus serves as the bottle-
neck for Diablo Electronics?

Product A
Product: A
Step 1
at workstation V
Step 2
at workstation Y
Finish with step 3
at workstation X
$5
Price:
$75/unit
(30 min)
(10 min)
(10 min)
Demand: 60 units/wk
Raw materials
$5
Purchased part
Product B
Product: B
Step 1
at workstation Y
Finish with step 2
at workstation X
$3
Price:
$72/unit
(10 min)
(20 min)
Demand: 80 units/wk
Raw materials
$2
Purchased part
Product C
Step 2
at workstation Z
(5 min)
Finish with step 4
at workstation Y
(5 min)
Product: C
Step 1
at workstation W
Step 3
at workstation X
(5 min)
$2
Price:
Demand: 80 units/wk
$45/unit
(5 min)
Raw materials
$3 Purchased part
Product D
Step 1
at workstation W
Step 2
at workstation Z
Finish with step 3
at workstation Y
Product: D
$4
Price:
$38/unit
(15 min)
(10 min)
(5 min)
Demand: 100 units/wk
Raw materials
$6
Purchased part
A FIGURE 5.2
Flowchart for Products A, B
Transcribed Image Text:Product A Product: A Step 1 at workstation V Step 2 at workstation Y Finish with step 3 at workstation X $5 Price: $75/unit (30 min) (10 min) (10 min) Demand: 60 units/wk Raw materials $5 Purchased part Product B Product: B Step 1 at workstation Y Finish with step 2 at workstation X $3 Price: $72/unit (10 min) (20 min) Demand: 80 units/wk Raw materials $2 Purchased part Product C Step 2 at workstation Z (5 min) Finish with step 4 at workstation Y (5 min) Product: C Step 1 at workstation W Step 3 at workstation X (5 min) $2 Price: Demand: 80 units/wk $45/unit (5 min) Raw materials $3 Purchased part Product D Step 1 at workstation W Step 2 at workstation Z Finish with step 3 at workstation Y Product: D $4 Price: $38/unit (15 min) (10 min) (5 min) Demand: 100 units/wk Raw materials $6 Purchased part A FIGURE 5.2 Flowchart for Products A, B
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing