POST-ACTIVITY (Use a separate sheet of paper for your answer) Engaging Scenario: Imagine that you are the CEO of an e-commerce start-up, YOur wed the vision of creating a leading online platform. Questions: 1. As the Ceo, what are you going to do? How would you apply the steps in decision making to find solutions? 2. What are the alternatives you are going to use in order to find solution to continue the expansion? you are in the situation, how does your decisions affect strategies you tend to used for the success of the business? 3. If is and you need to hire the right to help realize

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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• POST-ACTIVITY
(Use a separate sheet of paper for your answer)
Engaging Scenario:
Imagine that you are the CEO of an e-commerce start-up. Your work
is expanding and you need to hire the right resources to help you realize
the vision of creating a leading online platform.
Questions:
1. As the Ceo, what are you going to do? How would you apply the steps
in decision making to find solutions?
mun
2. What are the alternatives you are going to use in order to find solution
to continue the expansion?
3. If you are in the situation, how does your decisions affect strategies
you tend to used for the success of the business?
Transcribed Image Text:• POST-ACTIVITY (Use a separate sheet of paper for your answer) Engaging Scenario: Imagine that you are the CEO of an e-commerce start-up. Your work is expanding and you need to hire the right resources to help you realize the vision of creating a leading online platform. Questions: 1. As the Ceo, what are you going to do? How would you apply the steps in decision making to find solutions? mun 2. What are the alternatives you are going to use in order to find solution to continue the expansion? 3. If you are in the situation, how does your decisions affect strategies you tend to used for the success of the business?
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