Please read the following article from The Atlantic on the proliferation of price discrimination for online shopping https://goo.gl/EGFynW  A.) The article notes that we are moving toward a situation in which perfect price discrimination is no longer “only a classroom thought experiment.” Suppose perfect price discrimination were to become a reality. What would this imply as far as consumer surplus, producer surplus, and market surplus in the market for online retail?  B.) The article references a study showing that by using big data online firms are able to boost profits. When firms engage in price discrimination and experience an increase in profits, does this imply that consumers are made worse off as a result? Explain.  C.) Do you agree with the author’s belief that the proliferation of price discrimination “makes suckers of us all”? Explain. D.) Do you consider the increased price discrimination in recent years as a net positive or a net negative to society? Explain

ENGR.ECONOMIC ANALYSIS
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Please read the following article from The Atlantic on the proliferation of price discrimination for online shopping https://goo.gl/EGFynW 

A.) The article notes that we are moving toward a situation in which perfect price discrimination is no longer “only a classroom thought experiment.” Suppose perfect price discrimination were to become a reality. What would this imply as far as consumer surplus, producer surplus, and market surplus in the market for online retail? 

B.) The article references a study showing that by using big data online firms are able to boost profits. When firms engage in price discrimination and experience an increase in profits, does this imply that consumers are made worse off as a result? Explain. 

C.) Do you agree with the author’s belief that the proliferation of price discrimination “makes suckers of us all”? Explain.

D.) Do you consider the increased price discrimination in recent years as a net positive or a net negative to society? Explain

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