Please provide reaction or additional comment on the discussions below: Social networking sites have become quite popular in the past decade.   Not only for people but also for businesses and organizations.   They are seeing opportunities where they can increase their digital presence on social networking sites.  Social media can be amazingly effective because they tap networks of friendships and relationships (Wallace, 2020).  They can target specific markets where groups of people may be more interested in their products.  Networking sites can send ads to people whose interests have been seen as someone who would like to purchase certain products.  A person who creates a profile on a networking site adds what they are interested in and what things they like. Based on that information ads are sent to them that are similar to their interest, hobbies, or activities.    Social networking sites are a good way for a company to build brand awareness and increase customer loyalty.   They can interact with their customers by sharing stories and asking customers to participate by sharing their thoughts and ideas.  But there is also a downside to using social media.  Negative remarks towards businesses can go viral quickly and damage a company's reputation.  They must be cautious with what they share to ensure they do not offend anyone or any group.   The bullwhip effect is a supply chain phenomenon describing how small fluctuations in demand at the retail level can cause progressively larger fluctuations in demand at the wholesale, distributor, manufacturer, and raw material supplier levels.  The bullwhip effect often occurs when retailers become highly reactive to demand, and in turn,  it amplifies expectations around it, which causes a domino effect along the supply chain.    One of my favorite networking sites that I use is Facebook.  Facebook knows my interest by what I have provided and they show ads that I may be interested in according to what information I provide.  I have also noticed that when I click on a link, Facebook knows and then shows more things related to what I browsed and read.   They know what I have searched and use the information to send ads to me based on searches.  Sometimes I even think they can hear what I am saying or talking about with others.  For example, I remember talking about Disneyland, and the next thing I knew I was getting ads about Disneyland.  I think this is kind of scary as our information systems know more about us than we know about ourselves.

Please provide reaction or additional comment on the discussions below:

Social networking sites have become quite popular in the past decade.   Not only for people but also for businesses and organizations.   They are seeing opportunities where they can increase their digital presence on social networking sites.  Social media can be amazingly effective because they tap networks of friendships and relationships (Wallace, 2020).  They can target specific markets where groups of people may be more interested in their products.  Networking sites can send ads to people whose interests have been seen as someone who would like to purchase certain products.  A person who creates a profile on a networking site adds what they are interested in and what things they like. Based on that information ads are sent to them that are similar to their interest, hobbies, or activities. 

  Social networking sites are a good way for a company to build brand awareness and increase customer loyalty.   They can interact with their customers by sharing stories and asking customers to participate by sharing their thoughts and ideas.  But there is also a downside to using social media.  Negative remarks towards businesses can go viral quickly and damage a company's reputation.  They must be cautious with what they share to ensure they do not offend anyone or any group.

  The bullwhip effect is a supply chain phenomenon describing how small fluctuations in demand at the retail level can cause progressively larger fluctuations in demand at the wholesale, distributor, manufacturer, and raw material supplier levels.  The bullwhip effect often occurs when retailers become highly reactive to demand, and in turn,  it amplifies expectations around it, which causes a domino effect along the supply chain.

   One of my favorite networking sites that I use is Facebook.  Facebook knows my interest by what I have provided and they show ads that I may be interested in according to what information I provide.  I have also noticed that when I click on a link, Facebook knows and then shows more things related to what I browsed and read.   They know what I have searched and use the information to send ads to me based on searches.  Sometimes I even think they can hear what I am saying or talking about with others.  For example, I remember talking about Disneyland, and the next thing I knew I was getting ads about Disneyland.  I think this is kind of scary as our information systems know more about us than we know about ourselves.