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- Sorryyyy it is not answering the question about a. Apply the Flower of Service model to analyse and describe Velvet Hoop Customs’core, facilitating and enhancing service elements.b. Describe a target segment that might purchase from Velvet Hoop Customs.c. Based on your analysis, provide two (2) recommendations for your target segment forboth facilitating and enhancing services that Velvet Hoop Customs can implement. I need more theory as suppose to just recommendation suggestions1. Evaluate the location of the shopping mall in terms of its accessibility.2. Suggest factors that should be considered in positioning the store within the shopping mall.what particular factors that determine quality and cost in service did easyjet has considered in strategizing
- In marketing of services, managers must be conversant with the characteristicsof services that differentiate them from goods marketing. Describe, using examples, any five characteristics of services.Getting into the minds of the customer Apha Research Consultants is a marketing research consultancy operating in Jamaica for approximately 3 years. Its proprietor and sole employee, Mr. John Waterman is a graduate of the University of the West Indies with an elective in Management Studies. In his previous job before starting with Alpha, Mr. Waterman worked for 10 years with a major research consultancy; 3 of these years he was employed in the capacity of Assistant Manager-Market Research. Mr. Waterman considers himself a very good researcher and with experience and knowledge gained from his previous job along with his Management Studies degree, he believes that he is equip for successfully managing this entity despite only doing one course in market research in his degree programme; completed in semester one of 2000. Alpha Research Consultants offers 3 distinct services – employee satisfaction survey, product demand studies and customer satisfaction survey. These services are…need answer and explanation for both !
- Timberland Company is one of the world's best known manufacturers of casual shoes and sports boots. For many years the company created a successful channel of distribution by managing their logistical systems that were geared to large orders sold to major department stores and retail chains. However, market reports indicated that consumers were shopping in increasing numbers at small independent retailers and boutiques for the kinds of high -quality shoes and boots sold by Timberland. Therefore Timberland faced the problem of how to service the large numbers of small retailers with their much smaller orders while still maintaining high levels of efficiency and low order processing costs. To meet this challenge, Timberland reengineered its logistical system by using modern scanning equipment to control inventory, track merchandise and handle all paperwork automatically. Discuss the differences between channel management and logistics management. Does this situation illustrate the…This data will help you determine if you have to use the same retailer in a location. * a. Net sales volume b. Break-even point c. Sales volume variance d. Sales variance percentage1. How can you distinguish product,service and, experience? 2. In what way services generally considered one more difficult to market? Cite one (1)reason or attribute and explain how marketers address the problems
- please write a clear answer for each part of the questionXI. You're planning customer support services for Phonic's new smart phone product. Review what you know about your target market and its needs; also think about what Phonic's competitors are offering. Then respond to these three questions about designing and managing services. I. What support services are buyers of smart phone products likely to want and need? II. How can Phonic manage gaps between perceived service and expected service to satisfy customers? III. What post-sale service arrangements must Phonic make and how would you expect these to affect customer satisfaction? Consider how your service strategy will support Phonic's overall marketing effortsDisscus How do service marketers manage variability in service delivery?