Please explain the different marketing management orientations in one paragraph.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
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Please explain the different marketing management orientations in one paragraph. And give me the reference

Designing a Customer Value-Driven Marketing Strategy
Marketing Management Orientations – philosophy that guides marketing strategy.
Selling
concept
Marketing
concept
Societal
Marketing
concept
Production
Product
concept
concept
Transcribed Image Text:Designing a Customer Value-Driven Marketing Strategy Marketing Management Orientations – philosophy that guides marketing strategy. Selling concept Marketing concept Societal Marketing concept Production Product concept concept
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing